Media & Communications Manager, Estee Lauder

ACCOUNTABILITIES
1. Media Relations
- Support PR campaign and launch press event in line with new product launch schedule

- Creating new and interesting public relations opportunities in order to enhance brand image
- Responsible for implementing PR coverage in magazines every month.
- Support to create content for huge viral on various media channels (print, digital, social media, TV, etc.)
- Build and maintain good relationship with all the related medias.
- Closely communicate with magazine editors by implementing monthly editorials.

- Plan & arrange paid tie-up and advertorials to boost brand & new product

2. Contents Creation
- Proposal holistic creative contents development such as PR kit, branded content creation etc.

- Execute co-work with influencers for special brand campaign and magazine coverage.

- Create Local contents with magazines and freelancers or influencers

- Manage & support brand local/global asset creation with Ambassador & KOL : themes, storylines, visual and etc.

3. Event/Retail Animation
- Plan and execute brand/product launching event (press and retail event)

- Proposal holistic program for event planning and execution

- Execute co-work with event agency

4. Communicate and co-work with regional office
- Close communication with region/global for Ambassador and contents creation

- Share and update contents assets with regional office

- Collaborating and supporting APAC/HQ team to create relevant contents

5. Regular Jobs
- Press material translation and PR data management

- Magazine & online clipping and filing

- Support of media tracker report, coverage report etc.

- Other administrative assistant for communications team

- Maintain close contact and communication with relevant teams

Qualifications

• Education
- University-level education or equivalent

• Experiences
- More than 5 years of relevant work experiences

• Functional Competencies
- Excellent communication skill

- Excellent team player and interpersonal skills (ability to interact with all levels within an organization)

- Self-motivated

- High energy level

- Ability to work independently

- Multi-functional skill

Job: Communications / Public Relations
Primary Location: Asia Pacific-KR-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247305