Media Planner

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• REMOTE WORKING: We have a super-liberal hybrid working policy. You are required to be in the office Tuesday and Thursday (after your first 4 weeks).

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

• PURPOSE PROJECTS: Every team member gets to create their own project for making the world a better place. 

Fun Fact: One purpose project resulted in a team member’s band doing an instagram live with Sir Elton John! 

ABOUT THE ROLE

“If you love media so much, why don’t you marry it?”

You’ve heard that before. So. Many. Times. Well there’s good news for you: in this role, you can finally recite nuptials to media. Wait, how is that possible you ask? It’s actually quite easy (but not exactly legal yet) for you to put a ring on it. We’re looking for you to support the planning and execution of our paid media campaigns and if you say “I do” then you’ll be coupled up with your true forever-ever. 

You love checking boxes and bringing order to chaos. Diving into data and finding actionable insights may seem like a drag to most, but to you it is NIRVANA (the feeling, not the band. Well, actually, the band too, if you are into them). You are an expert on media publishers and platforms, enjoy working on multiple projects with multiple people, and thrive in a creative and autonomous environment. Sounds like you? Glorious! This role will be tasked with planning and executing all paid media marketing initiatives for the brand, with a focus on performance and conversion media. You’ll get to work with the best, brightest, and bizarrest minds in marketing to help elevate performance and brand awareness across all media. 

So if you love getting sh!t done, the creative process, optimizing media spend budgets, all while working with some pretty cool peeps, this job is for you. This role will report to the Director of Media.

RESPONSIBILITIES

• Partner with internal and external teams to bring world-class marketing practices and first-to-market concepts to life
• Help to establish and monitor key performance indicators for paid media to track success of campaigns
• Analyze media data to make informed planning decisions and key recommendations around optimization
• Manage communication and strategic conversations with all external agencies/partners/vendors
• Assist the Media Supervisor with weekly management of media budget and billing process to ensure all dollars are tracked accurately
• Ensure goodr brand messaging and effective marketing practices are being used
• Contribute to overall strategy to drive new customer acquisition and increase brand awareness
• Ensure all creative needs and deadlines are being communicated to internal and external partners
• Build & maintain internal media calendar to track all initiatives
• Maintain reporting dashboards of performance for key online and offline channels
• Ensure that goodr vibes are consistent

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• 4+ years of working experience in performance media strategy, planning and/or buying
• Strong knowledge in ads manager platforms, such as Meta, Google, Snap and/or TikTok Ads
• Experience with programmatic media buying is a plus
• Experience at a multi-channel consumer packaged goods retailer and/or driving online-to-offline programs a strong plus
• Agency experience is a BIG plus!
• Loves everything above
• Thinks no job is too small
• Asks a lot of questions
• Has experience pitching and presenting
• Has a growth mindset
• Loves the work more than a paycheck
• Thinks marketing analytics are fun
• Is happy to give away credit to their team
• Loves getting and giving feedback
• Is into personal growth
• Thinks Fun is being great (not partying) 

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Unlimited vacation (seriously!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $75 - 80k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with hiring manager

4. 30 minute culture interview with a HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)

#LI-Hybrid