Meta Paid Media Specialist

Meta (Facebook/Instagram) Paid Media Specialist Location: In Office (9160 E Bahia Dr. Scottsdale, AZ 85260) Full-Time About Us AtSolar Cancellation Resource Center, we help homeowners cancel unwanted solar contracts through performance-driven, direct response campaigns. Our mission is to empower people to regain control of their finances by guiding them through the cancellation process with confidence and clarity. Through our brand, we’ve helped thousands escape costly, misleading contracts. We’re a fast-growing, results-focused team—and now we’re expanding our reach onMeta (Facebook & Instagram)to scale what works. If you’re passionate about digital performance, lead generation, and consumer advocacy, you’ll fit right in. What You'll Do • Plan, launch, and manageMeta Ads (Facebook & Instagram)campaigns focused on lead generation and performance marketing • Continuously optimize campaigns by analyzing data and adjusting creatives, targeting, bidding, and budget to hit CPA/ROAS targets • Collaborate with internal and freelance creative teams to develop and test new ad content • Monitor campaign metrics and provide actionable insights to drive better results • Identify new audience segments, market trends, and ad formats to boost performance • RunA/B testson copy, creatives, CTAs, audiences, and placements • Work cross-functionally with the sales, strategy, and analytics teams to align campaigns with business goals • Stay up to date withMeta ad platform updates, best practices, and algorithm changes What You Bring • 1–3 years of experience managingMeta (Facebook/Instagram) Ads, especially for direct response or lead generation • Proven track record managing monthly ad budgets of$10K+ • Expertise inMeta Ads Manager, including custom and lookalike audiences, pixel tracking, and CAPI integration • Creative insight—able to guide and review static and video creative performance • Strong analytical skills; comfortable working in platforms like Google Analytics, Looker, or Meta’s reporting tools • Experience with retargeting, funnel building, and lead nurturing strategies • Self-motivated, highly organized, and performance-driven • Background in solar, home services, or financial services is aplus Job Type: Full-time Pay: $55,000.00 - $65,000.00 per year Benefits: • 401(k) • Dental insurance • Health insurance • Vision insurance Work Location: In person