MKT - Director of Advertising - Retainer

Title: Director of Advertising
Salary: $125-135 + Bonus + Long-Term Incentive
Location: Nashville, TN

• Design, manage and drive marketing strategies for all out of home communications, paid and unpaid media including but not limiting to billboards, radio, digital marketing, sponsorships, etc.
• Responsible for the entire organization website, ensuring that it represents the firms's values.
• Establishes and maintains a consistent branding image throughout marketing strategies, materials, media sources, and events.
• Responsible of the relationship with our website partner, creative agencies, media agencies, printers and any vendors that develop our marketing strategies by setting clear expectations, analyzing results from efforts, etc.
• Cross-functionally collaborates with all stakeholders that have relationships with advertising partners (loyalty platform, Social Media, and IT stakeholders to communicate and fulfill advertising elements).
• Through metrics and KPIs, manage and assess marketing initiatives, analyze results and use insights to inform and develop future marketing related enhancements, tactics, and processes.
• Design and develop marketing initiatives and communicate marketing activities with other business units, field teams, and departments on a regular basis to ensure integration and support for programs and initiatives.
• Provide leadership to direct reports, and mentorship to facilitate the future growth of company leaders.
• Identify, brainstorm, plan, organize, and manage innovations around advertising that help the organization achieve our brand and sales goals.
• Other duties as assigned.

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• Candidate must have marketing and business experience.
• Must have experience leading a team.
• Must have a strong customer service orientation.
• Must be able to manage multiple projects at a time, as well as multiple vendors and agencies.
• Be able to identify and prioritize short term initiatives and long-term strategies.
• Organized individual with outstanding people skills and a professional attitude.
• Ability to effectively communicate through various mediums.
• Ability to analyze data and make sound recommendations based on facts.
• Strong attention to detail, from the design venue to the ability to compare reporting outputs to source data, identify data quality issues and resolve.
• Ability to partner cross-functionally with stakeholders to identify the best possible solutions.
• Highly curious, dedicated and inspired by a shared mission and vision.
• Ability to work nights or weekends if needed to accomplish company goals.
• Proactive and self-motivated to always seek excellence.
• Strong sense of urgency.
• Results oriented mindset