OFSE Product Marketing Specialist, Houston TX

Are you passionate about interpreting the needs of the business and designing effective marketing campaigns?

Can you create messaging and content to achieve our marketing goals and business objectives?

Join Baker Hughes Innovative and Experienced Communications and Marketing Team!

The Product Marketing Specialist supports product lines in developing marketing plans, playbooks, creating product marketing materials, executing campaigns, preparing for events, and conducting other activities aligned with the product and segment marketing strategies. With input from SMEs and marketing and communications managers, this individual will support content development, new product/service launches, and branding activities to drive awareness and lead generation. S/he will be expected to manage marketing projects, campaigns, and third-party vendors.

In this role, you will be responsible for:

• Supporting the development and execution of product marketing and communications strategies, playbooks, and launch plans for product lines and product segments
• Collaborating with subject matter experts, product managers, and product marketing team to develop messaging, create quality content, and plan campaigns
• Managing development, design, and update of collateral and materials working with the Creative Services team
• Collaborating with the extended communications and product marketing team from Events, Digital, and Creative Services to ensure effective execution
• Leveraging data to monitor the success of campaigns and suggests changes and improvements when necessary
• Supporting the coordination of virtual or live events
• Developing case histories and coordinates outsourcing with external vendors and agencies
• Managing rebranding projects
• Generating content for social media (LinkedIn and YouTube)
• Modeling the Baker Hughes core values (Grow, Collaborate, Lead, Care) and operate according to the Baker Hughes Code of Conduct
• Conducting other duties as assigned

Fuel your passion

To be successful in this role you will have:

• Bachelor's degree from accredited university or college
• 3-5 years related experience in a marketing, communications, or media design role supporting B2B businesses
• Experience with Adobe Creative Suite, Google analytics, LinkedIn, Yammer, Microsoft Office applications (Word, Excel, PowerPoint, TEAMS, etc)

Desired Characteristics

• Demonstrated experience managing marketing projects
• Experience in the oil and gas or energy industry
• Good communication skills
• Ability to coordinate multiple projects simultaneously
• Willingness to learn and flexibility
• Experience in the oil and gas industry
• A strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits