Oncology - (Sr.)Regional Marketing Manager - Beijing

JOB PURPOSE:

• Execute / implement national & regional marketing plans
  
• KOLs management
  
• Participate in national marketing plan development
  
• Develop area marketing plans
  
• Regional brand management
  
• Regional market intelligence
  

• Close collaboration and communication with CMKTMedical trainingsales
  

• Efficacy QuantityQualityAccurate coverage of depth customers
  
• Effective and accurate resources allocation through close collaboration and communication with CMKT

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• KOLs personalized platform build up
  
• Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies
  
• KOLs list maintenance and organize routine X-functional team review
  
• KOLs coverage as speaker usage
  

• Participate in annual long range strategic planning (3-year plan)
  
• Participate in annual marketing tactical budget plan (1-year plan)
  

• Propose regional tactical cycle plans (4 times per year)
  
• Report local market info to central (on a monthly basis)
  

• Organize Brand Champion
  
• Participate brand team, implementracking activities implementation; provide the required data and insight for brand plan
  

• At least 3 years with pharmaceutical industry
  
• At least 1 years sales force management experience
  
• Industry/product knowledge
  

• Good marketing planning skills
  
• Good project management skills
  
• Good KOLs management skills
  
• Good selling skills
  
• Good interpersonal skills