Optimization Manager

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for an Optimization Manager to manage and optimize technical SEO and conversion rate optimization (CRO) strategies to enhance site performance, visibility, and user engagement. Reporting directly to the Senior Director of Digital, you will oversee SEO platforms, A/B testing initiatives, analyze test results for actionable insights and ensure alignment of optimization efforts with business goals to drive conversion. 

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

Technical SEO Management:

• Platform Oversight: Manage and optimize the technical SEO platform, continuously monitoring and interpreting SEO performance data to make informed recommendations.
• Testing and Deployment: Develop, implement, and oversee SEO tests to assess the impact of changes on rankings, site visibility, and user engagement.
• Strategic Recommendations: Leverage data from the SEO platform to build insights and advocate for high-impact adjustments to site structure, content, and other technical elements.
• Trend Adaptation: Stay current with search engine algorithm changes and SEO trends, applying insights to proactively adjust strategies.
• Vendor Collaboration: Work closely with our SEO vendor, ensuring their strategies and execution align with business objectives and the latest SEO best practices.

Conversion Rate Optimization (CRO)

• Manage the A/B testing platform, setting up and monitoring tests to drive meaningful optimizations across the site and ad landing pages.
• Analyze and report meaningful test results, interpret analytics, and communicate actionable insights to key stakeholders.
• Provide test adoption recommendations and financial analysis on estimated impact quarterly
• Collaborate with UX and eCommerce teams to brainstorm and prioritize new testing opportunities.
• Collaborate and provide feedback to A/B testing vendor

Cross-Functional Collaboration

• Partner with eCommerce, UX, and digital product teams to develop a continuous pipeline of ideas that align with business objectives.
• Work closely with paid media & CRM teams to ensure landing page optimizations drive conversions.

Experience we’re looking for:

• Bachelor’s degree in Marketing, Data Science, Digital Marketing, or a related field.
• 5+ years of experience in SEO management and CRO, within an eCommerce environment.
• Proficiency with AI-driven platforms for SEO and A/B testing.
• Knowledge of UX and UI best practices 
• Strong analytical skills and familiarity with digital analytics tools.
• Some Javascript & HTML experience

What you bring to the table:

• You possess strong written and verbal communication skills.
• You thrive in a collaborative and cross functional work environment.
• You are a problem solver, with strong analytical skills and data-driven decision making. 

Full Time Benefits & Perks: 

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 42 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!