Paid Ads Specialist

LatHire • Latin America Only

Company

LatHire

Location

Latin America Only

Type

Full Time

Job Description

Time zones: EST (UTC -5) MST (UTC -7) ART (UTC -3) UTC -4 UTC -4:30 UTC -3 UTC -2

Responsibility: Drive return on ad spend through paid ads for e-commerce clients
In this role you'll manage a diverse portfolio of clients from onboarding to continuous growth creating data-driven strategies through platforms like Meta and TikTok. With a high degree of autonomy you'll be responsible for achieving key metrics such as CAC NC-ROAS eROAS and ad spend targets.

Main Accountabilities:
  • You will ensure success of clients within your POD by executing on paid media strategy;
  • You should feel comfortable auditing an ad account and using the data collected to inform an ad account strategy;
  • You will work with the Growth Strategist to establish a paid social strategy centred around client objectives;
  • You will use ad account and Triple Whale data to inform ad account optimisations;
  • You will effectively test creative created internally and externally;
  • You will report to the Growth Strategist on key learnings bottlenecks and future direction of an ad account;
  • You will ensure each action we take in an ad account is centred around objectives and KPIs the Growth Strategist has established;
  • You will report on performance by communicating this with the Growth Strategist and weekly/monthly client reports.

You...
  • Have at least two years of experience in running paid social advertising on Meta
  • Are remaining at the forefront of paid social and using your insights to service clients with
  • Have a great understanding of effective paid social testing and scaling approaches
  • Have strong analytical skills with experience in data-driven decision-making
  • Have a lot of experience in using ad account data to inform day-to-day ad account changes and optimisations
  • Are highly organised and can ensure thorough ad account hygiene through your ad account structure and naming conventions

Experience & Skills:
  • At least two years of experience running Meta and TikTok Ads at a high level for e-commerce brands
  • Preferably prior agency experience or experience in a 7-8 figure e-commerce brand
  • Strong understanding of Shopify and DTC e-commerce
  • Exceptional research skills to adapt quickly to varied client needs
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Date Posted

01/22/2025

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