Paid Ads Specialist

We're seeking an experienced and results-oriented marketing professional to spearhead the planning and execution of lead generation initiatives. In this role, you will collaborate directly with the Digital Marketing Specialist to surpass departmental goals.

A B2B marketing background is essential, with specific expertise in developing and implementing lead generation campaigns. We are looking for someone who is highly analytical and focused on measurement-driven strategies, directing marketing resources to areas that yield the best returns.

Notably, we have achieved recognition on the INC 5000 for four consecutive years (2020, 2021, 2022, and 2023) and are on the brink of the most significant growth period in the history of our company.

Must be able to work in our McKinney office Monday-Friday; we are not a remote company.

Responsibilities:

Develop and execute lead-generation plans that deliver substantial volumes of qualified leads cost-effectively, encompassing SEO, email marketing, PPC (already proficient), social media, and emerging marketing channels.

Rigorously measure the lead and customer acquisition cost for each marketing channel, adjusting spending to maximize ROI.

Enhance website conversion rates through A/B testing of changes to website structure, design, and content.

Analyze industry trends, market conditions, and competitors' marketing tactics to identify new opportunities.

Experience and Skills:

3+ years of B2B lead generation experience, with a focus on paid ad lead generation.

Software industry experience, particularly in SAAS, is a plus.

Demonstrated success in online lead generation.

Expertise in a wide variety of lead generation tactics, including paid ads, SEO, email marketing, content marketing, PPC, and social media.

Strong analytical skills with a data-driven, results-oriented approach.

Excellent verbal communication, business writing, and copywriting skills.

Strong project management and organizational skills.

Tech-savvy, with knowledge of marketing technologies (Salesforce and Hubspot CRM, marketing automation, web analytics); HTML and WordPress skills are a plus.

Self-motivated, data-driven, independent worker.

What to expect within your first 30 days:

Learn and execute ads the Review Wave way, leveraging our successful system.

Conduct pre-scheduled split tests to ensure our campaigns reach the right audience.

What to expect on days 31-60:

Consistently run ads using the Review Wave approach to maintain campaign effectiveness.

Continuously conduct scheduled split tests to provide actionable insights.

Lead the development of new Facebook and Google Ads campaigns based on your knowledge of current and emerging trends.

Take on a leadership role, recommending split tests to identify any gaps in our strategies.

Perks

• Weekly In-House Chiropractic Care
• 4 Company Provided Lunches Weekly
• Regular Company Outings/Team Bonding Events
• Professional Development Training from Leading Sales Industry Experts
• Full Medical, Dental, and Vision Health Benefits
• Short-term Disability and Life Insurance
• Matching 401(k) up to 4%
• Flexible Vacation & Paid Time Off

Do you have what it takes? Apply now!

Review Wave provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.