Paid Campaign Manager

How You'll Make an Impact:

Cloudbeds is looking for an experienced and data-driven Paid Campaign Manager to join our high-performing Marketing Operations team. This role is ideal for someone who thrives in B2B SaaS performance marketing and wants to take ownership of global multi-channel acquisition programs.

Success in this role will require experience with performance marketing strategies that go beyond traditional lead generation—focusing instead on reaching high-value accounts with tailored data-informed approaches. Campaigns should be designed to engage decision-makers within Mid-Market organizations through personalized one-to-one tactics that align with complex buying cycles and longer consideration paths.

Location: Remote - Must align with time zones across Americas Europe and Asia

What You Bring to the Team:

• Plan launch and optimize global paid media campaigns across Google Search LinkedIn Ads Meta and review platforms like Capterra and Hotel Tech Report.

• Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accounts

• Own budget pacing and performance across channels with focus on efficient pipeline generation

• Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives ensuring alignment with strategy budget and performance KPIs.

• Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals.

• Partner weekly with the Content SEO and CRO teams to support organic traffic growth and conversion optimization across the website.

• Experiment with non-traditional demand generation tactics including LinkedIn thought leadership Slack communities influencer marketing tests and new emerging channels.

• Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).

• Work cross-functionally to improve lead routing and conversion ideally with tools like Chili Piper Qualified or LeanData.

What Sets You Up for Success:

• Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment.

• Strong track record managing budgets and performance across Google Search and LinkedIn Ads.

• Familiarity with channels like Meta Ads Capterra Hotel Tech Report or niche comparison platforms.

• Proven track record in capturing B2B audiences in mid-market or enterprise segments with an Account-Based Marketing (ABM) mindset to design and execute multi-touch campaigns across multiple channels

• Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot).

• Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics.

• Strong command of Excel/Google Sheets for data analysis and performance reporting.

• Working knowledge of Looker Studio Tableau Sigma or similar BI tools (basic level acceptable).

• Bonus: experience with lead routing tools like Chili Piper Qualified or LeanData.

• Experience with Zapier for creating and managing workflows and automations across platforms is a plus.

• Excellent communication and collaboration skills especially in cross-functional environments.

• Fluent in English (Spanish is a plus but not required).

• Creative analytical mindset with a passion for testing new demand strategies beyond traditional campaign tactics.

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