Paid Media Manager

Paid Media Manager – Acrisure Innovation, Growth Marketing Team

Hybrid Position (2 days per week average in our Boston, MA office located in Back Bay)

Why Choose Acrisure?

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry.  Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. 

At the core of our operating model is our technology: we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you. 

The Role

As the Paid Media Manager, you will be responsible for developing and executing paid media strategies across multiple channels to drive lead generation, brand awareness, and revenue growth. This role requires a unique blend of analytical expertise, creative thinking, and a deep understanding of various paid media platforms and industry trends. You will play a pivotal role in driving our company's growth and success through effective paid media campaigns. 

Responsibilities:

• Develop and implement comprehensive paid media strategies across various channels, including but not limited to display, social media, video, and programmatic advertising.
• Manage and optimize paid media campaigns, ensuring proper audience targeting, bid management, and creative execution.
• Build relationships with internal and external partners, including Acrisure’s data science, product, creative, and analytics teams, as well as our paid media partners (e.g., Google, DSP partner, etc.) to ensure strategic alignment.
• Conduct competitive analysis to identify gaps and opportunities, and develop strategies to differentiate our brand and maximize campaign effectiveness.
• Utilize advanced analytics tools and platforms to track, measure, and report on key performance indicators (KPIs) and provide actionable recommendations and insights for the business.
• Stay up-to-date with industry trends, emerging channels, and new advertising technologies to identify opportunities for growth and innovation.

Skills and Qualifications:

• Bachelor's degree; MBA or advanced degree is a plus.
• 7+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
• Proven experience (4+ years) in managing paid media campaigns across multiple channels, including Google, Meta, programmatic platforms, and other relevant channels.
• Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
• Creative mindset with the ability to develop compelling messaging, ad copy, and creative assets that align with each paid media channel.
• Proficient in leveraging analytics tools (e.g., Google Analytics, social media analytics, Tableau) to track and measure campaign performance.
• Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
• Experience with A/B testing, conversion rate optimization, and landing page optimization to improve campaign performance.
• Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
• Excellent communication skills and the ability to collaborate with cross-functional teams, vendors, and media partners to align strategies and drive results.
• Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.

https://www.acrisure.com/acrisureacastaffprivacynotice/

Academics: Bachelor's degree; MBA or advanced degree is a plus.

Location: Must be willing and able to work in the Boston, MA office an average of 2 days a week or as business needs permit.

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