Paid Media Manager

International luxury brand is seeking a results-driven Paid Media Manager to lead the strategic planning, execution, and optimization of paid search and Performance Max campaigns. This role will serve as the in-platform expert, managing performance, testing, and collaborating cross-functionally to ensure alignment with broader digital marketing initiatives. $90-$95K Onsite Woodland Hills area Key Responsibilities: • Own and optimize paid media campaigns across Google Ads (Search, Performance Max, YouTube, Shopping) and Microsoft Advertising (Bing). • Build and manage campaigns using industry best practices, including keyword strategy, ad copywriting, audience targeting, and bid management. • Monitor daily performance, adjusting budgets, bids, and targeting to achieve ROAS and CPA goals. • Partner with analytics and CRM teams to ensure proper attribution and data alignment across platforms. • Develop and deliver regular performance reports, highlighting key insights, test outcomes, and optimization opportunities. • Collaborate with SEO and Content teams to align keyword and messaging strategies across channels. • Stay current on industry trends, platform updates, and emerging technologies. • Perform other related duties as assigned by management. Qualifications: • Bachelor’s degree in Marketing, Business, or a related field • 4+ years paid search experience in-house or agency. • Expertise in Google Ads, Performance Max, Google Analytics, and Microsoft Advertising. • Proven ability to manage and scale campaigns to meet performance goals. • Strong analytical skills with proficiency in Excel and data analysis. • Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders. • Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification preferred. IND123