Paid Media Specialist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
The preferred candidate is team player dynamic and data driven individual with a passion for paid media and advertising. They will employ media planning skills demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.

Main responsibilities:

• Work closely with EightBar media agency team internal IBM stakeholders and be an integral part of global paid media team to achieve objectives as defined.
• Lead multiple simultaneous projects while maintaining execution accuracy and audit posture and efficiency in deliverables.
• Work with multiple tools & systems that enable campaigns to go live and monitor performance.
• Provide operational support and management of our advertising technology and systems.
• Work with IBM and agency technical privacy and legal teams to update and enhance our adtech platforms and capabilities
• Cover necessary enablement for the media channel and relevant processes to other marketing functions in order to have seamless processes and workflows for campaigns.
• Gather requirements form stakeholders for changes and enhancements to current systems.
• Support campaign media strategists by ensuring campaign/product teams are following best practices and optimization recommendations in order to continually improve media’s effectiveness at driving business outcomes.
• Manage paid search intake process for all campaigns supporting IBM’s priority products and services.
• Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution. Confirm creative and journey assets align to best practices.
• Paid Media Creative Asset management–in charge of final QA of asset inputs. Transcribe these inputs into the appropriate trafficking systems.
• Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date.
• This is a Hybrid role attendance to the office is currently required only 3 times per week

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Required Technical and Professional Expertise

Main requirements for the role:

• Basic experience in paid media cross channel (Paid Search Paid Social Display) with 1-2 years of experience at a digital media planning agency preferred

• ​​​​​​​HTML Javascript JQuery Python SQL and database skills

• Relevant experience with paid media working with a media agency and managing budget
• Data driven – experience with digital/ paid media optimalization; strong analytical skills
• Strong collaboration skills verbal and written communication skills outstanding attention to detail
• Understanding of the 2024 Marketing framework and management system & objectives is a plus
• Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.
• Experience with driving multiple projects and managing multiple stakeholders.

Preferred Technical and Professional Expertise

• Experience with multi market B2B campaigns is a plus.

• Hands on experience with digital channels/ media platforms (Media Math LinkedIn Redddit Twitter etc) is a plus.

• Experience or familiarity with digital marketing tools a plus: ad servers DSPs and paid social and audience management platforms is a plus.

• Media digital campaigns and/or Advertising Agency experience preferred

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