Paid Search Media Specialist

Pay Philosophy
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Description
We are looking for a talented, motivated & data driven media specialist to join Bedoe, Liberty Mutual Insurance's in-house Media team, specializing in Paid Search execution and analytics. This team member will be accountable for both campaign management across our main insurance products & brand (incl. daily tracking, performance optimization, and monthly budgeting) as well as driving forward our team's key strategic priorities. Candidates must be comfortable working in a rapidly evolving space with complex data, be capable of creating & articulating a defensible point of view and be proficient when implementing, optimizing, and measuring campaigns directly with internal and external partners as the primary relationship owner.

Responsibilities :

• Be a core member of Liberty Mutual's in-house media buying team and partner with peers to develop holistic media execution across Paid Search. Autonomously monitor, optimize, and manage various accounts and provide strategic insights to improve efficiencies and increase scale.
• Own Monthly/Weekly/Daily campaign performance tracking, budget management, and key KPI tracking (including conversion, cost per acquisition, and profitability). Ensure targeting and bidding strategies support larger tactic goals, proactively analyze, recommend, and implement sophisticated campaign optimizations.
• Build relationships and collaborate effectively across key internal and external stakeholders, including creative, channel, modeling, and platform partners (i.e. Google, Bing, etc.).
• Utilize a variety of tools and sources to conduct analyses that will inform media optimizations and quantify business value of campaigns and present findings to leadership.
• Build subject matter expertise in a rapidly evolving space and seek out new and creative opportunities to grow and optimize overall marketing spend.

Candidates residing within 50 miles from a hub office (Boston, Plano, Portsmouth, Columbus) will follow the company's hybrid work arrangements (WFH 3x per week, in office 2x per week). Open to a remote position if candidates reside in Eastern or Central time zones.
Qualifications

• Competencies typically acquired through a bachelor`s degree or equivalent experience and 2+ years of relevant and progressively more responsible experience.
• Solid planning, organizational, analytical, strategy, decision making, and communication skills.
• Displays highly effective relationship management skills.
• Knowledge of relevant marketing tools and data sources (e.g. SAS/SQL, Excel Power BI, Google Ads, Microsoft Advertising).
• Experience analyzing key media metrics and conducting testing/pilots using a disciplined and data driven approach.

About Us
As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.

We are proud to support a diverse, equitable and inclusive workplace, where all employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices

• California
• Los Angeles Incorporated
• Los Angeles Unincorporated
• Philadelphia
• San Francisco