Paid Search Media Specialist - Digital Marketing

Paid Search Media Specialist

The Paid Search Media Specialist is responsible for managing all paid activities across advertising platforms. This includes strategy creation and implementation, troubleshooting account issues, and occasional attendance at client meetings

Key Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Google Ads account setup
• Google Analytics conversion setups
• Copy recommendations and execution
• Strategy implementation
• Work closely with senior management on account direction
• Track, report, and analyze website analytics and social media advertising initiatives and campaigns.
• Manage campaign pacing, staying on budget, and estimating monthly costs
• Support account management and client requests.
• Report on account results to account management and clients

Qualifications

• 4-year degree in Advertising, Marketing, or equivalent experience
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience with digital advertising
• Strong organizational skills
• Strong time management skills
• Up-to-date with the latest trends and best practices in social media marketing
• Comfortable reporting on data and doing analysis on metrics.
• Google Ads search certification required

Why Dealer Teamwork?

• Competitive salary and benefits package
• Flexible working hours and paid time off
• Dealer Teamwork was selected as a 2022 & 2023 Google Premier Partner as it recognizes Dealer Teamwork's place among the top 3% of all Google partners across all industries in the United States.
• We offer the best of both worlds in working environments - you have the choice to work from the comfort of your own home, or take advantage of our open office in Eden Prairie, Minnesota which overlooks a lake with walking/running paths, includes access to a workout facility, sit/stand desks and dual monitors, a full kitchen, ping pong table, pickleball court, massage chairs, and more! We are not considering remote applications from California, Colorado, and New York.
• We strongly encourage and support all team members in investing in their professional development by participating in regular training sessions, certifications, and other learning opportunities
• You'll have the opportunity to work with technologies from leading companies such as Google, Facebook, and Microsoft while solving complex, thought-provoking digital marketing problems

Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.

About Dealer Teamwork

Dealer Teamwork is a leading automotive digital marketing company. They provide first-class solutions for the retail automotive industry that help dealerships increase leads and sales opportunities. They built the automotive industry's first MPOP®, a patented Merchandising, Personalization and Optimization Platform. This omnichannel marketing platform creates a significant competitive advantage. Dealerships can publish high-quality campaigns that reach more shoppers, efficiently and effectively.