Partner Marketing Manager-MSP-EMEA

Lansweeper provides a Technology Asset Intelligence platform that helps businesses understand, manage, and protect their technology estate. Lansweeper enables MSPs to deliver data-driven managed services by providing complete visibility into clients' IT environments. With automated asset discovery and accurate insights, MSPs can accelerate growth, streamline operations, and deliver tailored solutions that drive efficiency and profitability.
Position Summary
As the Partner Marketing Manager for MSPs, you will report to the Head of Field and Partner Marketing and will provide strategic marketing expertise and drive the MSP go-to-market (GTM) strategy. Working closely with the MSP team, you will develop and execute multi-channel marketing strategies to attract, convert, and activate high-value MSP partners. You will drive awareness, engagement, and adoption of our solutions within the MSP ecosystem.
Location: Flexible (US, Canada or Europe) with a preference for the Austin (Texas), Montreal (Quebec), or Ghent/Merelbeke (Belgium) areas. US-based candidates should live in the Eastern or Central time zones.
A day in the life:• Analyze MSP recruitment campaign performance and optimize strategies based on data-driven insights• Collaborate with the Creative Team to produce high-value content such as whitepapers, case studies, and webinars• Plan and execute MSP recruit focused events, sponsorships, and webinars to drive engagement and brand visibility• Launch and manage digital ad campaigns (LinkedIn, YouTube, paid search) targeting MSP decision-makers• Collaborate with the MSP Team Leader to ensure marketing strategies align with revenue goals and partner activation objectives• Track and report key partner marketing KPIs, leveraging analytics to refine MSP recruitment and enablement initiatives• Support a key MSP partner with their Lansweeper Resell GTM motion• Regularly update stakeholders on campaign performance and recommend optimizations
Are you the new Partner Marketing Manager - MSP at Lansweeper?
I am someone who has:• Bachelor's degree in marketing, business, or related field• 3-5+ years of experience in B2B marketing, preferably in partner marketing, demand generation, or channel programs within the high-tech or software/SaaS sectors• Ability to travel domestically and internationally• Strong business acumen with excellent communication skills in English; proficiency in another language is a plus• Understanding of MSP business models, partner sales motions, and go-to-market strategies• Self-starter mindset, comfortable working in a fast-paced, global environment• Proficiency in sales and marketing technology tools (e.g. Salesforce, Pardot)• Knowledge of paid & social media platforms (e.g. Google, Bing, LinkedIn) and/or Partner focused sites (e.g. CRN, Channel Futures, Foundry, etc.)
Preferred Experience:• Previous experience recruiting and enabling MSPs or channel partners• Proven track record of executing marketing strategies to recruit partners (e.g., webinars, events, campaigns)• Exceptional planning, prioritization, and problem-solving skills
What we offer:• A high-impact role in a fast-growing SaaS company, driving the future of MSP partner marketing• Opportunities to develop and execute innovative, high-visibility partner programs• A collaborative and agile work environment with a global team• Competitive compensation, benefits, and flexible remote work options• Hybrid work model (2-3 days in office per week) for employees near a US, Canadian, or European office