Performance and Brand Marketing Director

Reports to:CEO Direct Reports:eCommerce Manager, Customer Service Lead Key Partners:Creative Director, Performance Marketing Agency, Email/SMS Contractor About Graf Lantz Graf Lantz is a Los Angeles-based lifestyle brand creating modern, functional, and beautifully designed products using premium materials such as felted Merino wool, leather, and canvas. We believe in craftsmanship, sustainability, and the idea that products should be both useful and inspiring. Our team is collaborative, creative, and committed to growing our brand’s presence in the premium home and accessories space. Role Overview The Performance and Brand Marketing Director will be the strategic leader driving bothbrand storytellingandperformance marketingto grow Graf Lantz’s customer base, deepen loyalty, and strengthen our market presence. This role balancesdata-driven decision-makingwithcreative vision, managing a high-performing team and agency partners to deliver integrated campaigns across paid media, email/SMS, organic social, influencer partnerships, and brand collaborations. You’ll lead the annual marketing calendar, guide content creation in partnership with our Creative Director, and ensure every customer touchpoint reflects our brand and delivers measurable business results. Core Responsibilities Performance Marketing & Retention • Manage the performance marketing budget, overseeing the agency responsible for paid media (Meta, Google, etc.) to hit ROAS and CAC targets. • Lead retention marketing strategy (email/SMS) via Klaviyo, directing the contractor on messaging cadence, segmentation, and optimization. • Align acquisition and retention efforts to maximize LTV and marketing efficiency. Brand Marketing & Storytelling • Develop and own the annual and seasonal marketing calendar, integrating product launches, collaborations, and seasonal campaigns. • Lead brand messaging and storytelling to ensure consistency across all channels and materials. • Maintain and evolve Graf Lantz’s visual and verbal brand identity in collaboration with the Creative Director. • Oversee organic social media strategy and influencer partnerships to increase reach, engagement, and brand awareness. • Identify and foster strategic partnerships with complementary brands and media to amplify our presence. Content Strategy & GTM Execution • Partner with the Creative Director to plan and deliver high-impact creative assets for all campaigns and channels. • Own the go-to-market (GTM) process for seasonal and product launches, ensuring cross-functional alignment and timely execution. • Oversee content creation and distribution across photography, video, social media, email, and digital advertising. • Manage content calendars and hold stakeholders accountable for deliverables. Insights, Reporting & Optimization • Analyze customer insights, campaign performance, and competitive trends to inform marketing strategies. • Refine customer personas in partnership with the eCommerce Manager to guide targeting and messaging. • Maintain clear reporting dashboards for all marketing channels, providing actionable insights to the CEO and leadership team. Leadership & Team Development • Lead, mentor, and inspire the eCommerce Manager and Customer Service Lead, ensuring alignment with company goals. • Manage and hold agencies, contractors, and cross-functional teams accountable for performance and deliverables. • Foster a collaborative, creative, and results-driven culture within the marketing function. Ideal Candidate Profile • Experience:5+ years in DTC marketing, with at least 3 years in a senior role overseeing both performance and brand marketing. • Industry:Premium/luxury, lifestyle, fashion, or home goods preferred. • Expertise:Paid media, retention marketing, brand storytelling, content strategy, influencer marketing, and partnerships. • Leadership:Skilled at managing internal teams and external partners; proven ability to drive accountability and results. • Mindset:Data-driven yet highly creative; thrives in a fast-paced, collaborative environment. • Tools:Familiar with Klaviyo, Shopify, analytics platforms, and project management tools. First 12-Month Success Metrics • Improve ROAS and reduce CAC by agreed-upon targets. • Deliver a fully integrated annual marketing calendar and execute on time. • Increase email/SMS revenue contribution by X%. • Launch at least two major brand campaigns that significantly increase awareness and engagement. • Implement enhanced reporting and insights capabilities across all marketing channels. Compensation and Benefits Graf Lantz offers an outstanding company culture, competitive salary; medical, dental and vision insurance; life insurance; a retirement plan; paid vacation, sick time, and holidays; plus employee discounts on all graf lantz products. Salary Range: $100,000 - $150,000 depending on experience Location: This position is hybrid. Strong preference for a candidate with the ability to come to the LA office 2x per week. However remote candidates may be considered. To Apply Please submit: • Your updated resume • A cover letter that includes your answers to the following questions (max 1 page): • We’re a collaborative, creative brand – what attracts you to working in a small, cross-functional team versus a large corporate marketing department? • What marketing KPIs do you believe are the most important for a premium DTC brand like ours to track, and why? No direct emails or calls please. All applications will be reviewed internally and then communications will be sent out with updates and next steps.