Performance Marketing Specialist

Performance Marketing Specialist

MAVAN is seeking a highly skilled Paid Performance Marketing Contractor to join our dynamic team. The ideal candidate will have a proven track record in managing and optimizing paid media campaigns across various platforms. This role requires a strategic thinker with a strong analytical mindset, capable of driving ROI through targeted and effective advertising strategies.

Responsibilities

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant channels.
• Monitor and analyze campaign performance metrics to identify opportunities for optimization and scaling.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Create compelling ad copy, landing pages, and creatives that drive engagement and conversions.
• Collaborate with the creative team to ensure consistent and effective messaging across all paid media.
• Utilize A/B testing methodologies to continuously improve ad performance and conversion rates.
• Prepare detailed reports and present findings to clients and internal stakeholders, providing actionable insights and recommendations.
• Stay up-to-date with industry trends, best practices, and emerging technologies to maintain a competitive edge.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 3+ years of experience in paid performance marketing, with ae strong portfolio of successful campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in analytics tools such as Google Analytics, Facebook Insights, and other relevant software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Experience with A/B testing and conversion rate optimization is a plus.

About MAVAN

MAVAN is a growth studio that operates across the entire funnel. We unlock growth through consumer/competitive research, creative strategy/production, paid acquisition/data and analytics, landing page/product optimization, lifecycle marketing, and technology. MAVAN’s exclusive on-demand talent network of 250+ specialized experts, allows us to pull in specialists as needed to scale with the unique needs of any company. Our specialists are from some of the most successful tech and consumer companies, including  Google, Apple, Uber, Square, Activision, Nike, Red Bull, Dropbox, and more.