Performance Marketing Team Lead

Company Description

Company Description

Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator.

Job Description

As a Performance Marketing Lead, you will be responsible for overseeing and guiding the digital marketing efforts of our organization. You will lead a team of digital marketing specialists, strategists, and analysts to develop and execute comprehensive digital marketing campaigns that drive brand awareness, engagement, and conversions. The role requires a deep understanding of digital marketing channels, strong leadership skills, and the ability to collaborate effectively with cross-functional teams. The ideal candidate will be analytical, innovative, and passionate about staying abreast of the latest trends and technologies in digital marketing. Key Responsibilities: ● Lead and mentor a team of digital marketing specialists, providing guidance, support, and performance feedback. ● Develop and execute digital marketing strategies to achieve company objectives, including lead generation, customer acquisition, and revenue growth. ● Oversee the planning, implementation, and optimization of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing. ● Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and initiatives. ● Utilize data-driven insights to identify opportunities for optimization and improvement, and make data-driven decisions to drive results. ● Collaborate with cross-functional teams, including product marketing, sales, and creative teams, to align digital marketing efforts with overall business goals and objectives. ● Stay informed about industry trends, best practices, and emerging technologies in digital marketing, and make recommendations for innovation and experimentation. ● Manage digital marketing budgets effectively, ensuring maximum return on investment (ROI) and adherence to financial targets. ● Stay up-to-date on changes to digital marketing platforms and algorithms, and adjust strategies accordingly to maintain optimal performance.

● Cultivate a culture of creativity, collaboration, and continuous learning within the digital marketing team. Qualifications and Skills: ● Bachelor's degree in Marketing, Business Administration, or related field required; advanced degree or certifications in digital marketing preferred. ● Proven experience in digital marketing, with a minimum of [insert number] years in a leadership or managerial role. ● Deep understanding of digital marketing channels, strategies, and tactics, including SEO, SEM, social media, email marketing, and content marketing. ● Strong analytical skills and experience with web analytics tools (e.g., Google Analytics) and digital marketing platforms (e.g., Google Ads, Facebook Ads Manager). ● Excellent leadership and communication skills, with the ability to inspire and motivate team members to achieve goals and objectives. ● Strategic mindset and the ability to think critically and creatively to solve problems and drive innovation. ● Results-oriented approach with a track record of driving measurable results and achieving KPIs.