PPC Lead

AutoLeap is looking for a PPC Lead to join our strong team of repeat entrepreneurs looking to expand their success into SaaS software for the automotive repair space. This is a unique opportunity to help the Digital Marketing Services team in executing Pay-Per-Click (Google Ads) strategies for its customers. The ideal candidate for this role will have a deep passion for digital marketing, superior customer experience and entrepreneurship.

About AutoLeap

AutoLeap is a full-suite shop management solution for the auto repair industry. We are on a mission to improve the lives of shop owners around the world by bringing modern software innovations to their underserved market. We are an international startup that values doing things differently and having fun along the way. Our leadership team consists of repeat CEOs, EY Entrepreneurs of the Year, Canada’s Top 40 Under 40, and hails from BCG, Bain, Wharton and Stanford. As a business, we just raised a $30m Series B round led by Advanced Venture Partners (AVP), with participation by previous investors, Bain Capital and Threshold Ventures. Our mission is to change the auto repair industry, one shop at a time.

As a PPC Lead, you will:

• Develop and optimize PPC campaigns across platforms to increase traffic, leads, and conversions
• Conduct comprehensive keyword research and create ad copies that are compelling, relevant and targeted to the right audience
• Propose, initiate, and implement optimizations in the ad channels
• Ensure that our ads accounts and the associated components are fully compliant with the respective policies
• Collaborate to align paid advertising efforts with broader marketing goals
• Analyze and interpret data from various sources to make data-driven decisions and maximize ROI from advertising
• Stay up-to-date with the latest advertising trends in the automotive industry to drive innovation and results

To be successful in this role, you will need:

• 3+ years of professional experience in managing revenue-generating PPC campaigns
• Analytical mindset and experience with budget management, bid strategy, and cost-per-conversion optimization
• In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms
• A sense of ownership in your performance and its impact on the company’s success
• Excellent written and verbal English communication skills 
• A sense of ownership in your performance and its impact on the company’s success