Product Manager

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Job Description: We are seeking a dynamic and experienced Product Manager to join our team. The ideal candidate will be responsible for the end-to-end management of a product or product line, from conception through to launch and beyond. This role involves conducting market research, defining product requirements, developing product strategies, and working closely with cross-functional teams including Regulatory, Commercial, Finance, and Customer Support.

Key Responsibilities:

• Develop and drive marketing programs resulting in measurable impact on demand, leads, revenue, profit, and market share gains.
• Act as a product champion, collaborating closely with internal collaborators, regional teams, and key accounts through active participation in the sales process, including customer visits and support.
• Collaborate with other departments and under guidance from the Marketing Lead, develop the regional strategic plan (STRAP) to drive sustainable sales, market share, and margin growth.
• Record, understand, and analyze market segments, customer segments, product portfolio, region, and customer needs to co-create GTM plans by country, product, and target market.
• Bring value propositions to effectively drive solution adoption by end users, aligned with the STRAP.
• Share standard processes, effective regional strategies, and high-value campaign approaches.
• Identify and develop relationships with Key Opinion Leaders.
• Support product planning with manufacturing and planning teams to deliver optimal service levels for products - e.g., demand planning.
• Supervise driven dynamics and assist in portfolio performance reviews.
• Develop, implement, and lead new and/or existing products in a portfolio by crafting and implementing product marketing plans to develop business opportunities.
• Lead New Product Introduction (NPI) teams and provide data related to competitors, the market (including voice of customer research), product positioning, revenue, and unit forecasting and pricing strategies.
• Champion successful launches through requirements, development, and commercialization.
• Assist in identifying and developing effective promotional and sales tools and collateral marketing pieces.
• Own the lifecycle of the existing product portfolio, performing three-year product line strategies, pricing and/or margin optimization, and customer intimacy efforts.
• Participate in strategic collaborations for product partnerships, working with operations, commercial groups, and external partners.
• Develop, implement, and run our digital and social marketing strategies and social media presence to enhance brand awareness, drive engagement, and achieve marketing objectives.

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• Validated experience in product management, preferably within a related industry.
• Strong analytical abilities and market research capabilities.
• Excellent communication and interpersonal skills.
• Ability to work effectively with cross-functional teams.
• Proficiency in digital marketing and social media management.
• Strong project management skills and attention to detail.
• Ability to thrive in a fast-paced and nuanced environment.