Product Marketer

YOU: An experienced and hands-on Product Marketer who is passionate about cultivating excellent messaging strategies and collaborating cross-functionally.

US: Rural. Fully Remote. Bootstrapped. SaaS. Profitable. 3x Inc. 5000 list. Carrot.com.

Carrot is a fast-growing SaaS company that helps real estate investors and high-performing real estate agents cut through the clutter online to grow leads and revenue with our lead generation and content marketing tools. That's what we dothat's what we challenge ourselves to be the best in the world at. But our "why" is what truly excites us every single day we show up to work.

One of the most important things to know about Carrot is that we live & breathe our core values. That might sound cliche, but we mean it. Our values are what unite us and reinforce the fact that we're more concerned about how we're serving our team members & our customers, not our bottom line.

OUR VISION:

Our vision is to inspire and empower real estate professionals to gain true freedom and make a greater impact with their businesses.

7 years, 3 Inc. 5000 awards, 50+ full-time team members, ZERO funding, and 8,000+ customers and countingwe discovered that the simple idea AND "small niche market" were both bigger than we thought and we're eyeing our next challenge ahead to impact tens of thousands more small businesses in real estate and beyond.

That's where you come in. We want to be a feather in your cap. We want to help YOU have a huge win under your belt for this next phase of your career and to always say, "I'm a part of building something special".

Learn more about what we do @ Carrot.com →

More About The Role

As the primary conduit for product messaging at Carrot, the Product Marketer will be responsible for cultivating a messaging strategy and enabling other teams to tap into a foundation of consistent and effective content for use across the entire company.

This role will be very hands-on with content creation and enable key rework of existing assets, in addition to paving a path forward for improvement and experimentation.

Reporting directly to the Marketing team, they will have an intimate knowledge of the Carrot platform and its features but will closely align efforts with Product, Customer Success, and ongoing promotions.

As an extension of this role, the Product Marketer will directly conduct feature adoption campaigns and keep their pulse on member perception and messaging effectiveness.

Goals & Responsibilities

• Own the messaging strategy for the Carrot product. Develop product positioning and messaging that differentiates the product in the market.
• Generate empathy with Carrot's members and solve for a perfect fit between their needs and feature representation.
• Lead go-to-market launch promotions (landing pages, campaigns in partnership with product team) with execution assistance from members of the marketing team.
• Maintain cross-functional messaging calendar between Marketing/Customer Success/Product.
• Lead strategy and positioning of core pages of the Carrot website and make ongoing content updates as needed.
• Lead member outreach campaigns and support execution of website A/B testing.
• Publish feature updates and release notifications to members.
• Collaborate closely with ongoing Product and Customer Success initiatives and promotions.
• Create ongoing member surveys to identify opportunities to improve product positioning.
• Collaborate with customer-facing teams to identify data, testimonials, and case studies to include in product-led content.
• Highly organized and excited to lead projects.
• Create content playbooks for key marketing processes.

Requirements

• 2-5 years of experience working in a Product Marketing (or similar) role.
• Proven record of successful content creation strategy and execution.
• Highly organized and has the ability to prioritize and plan projects in a productive manner.
• Expert in direct response copywriting and marketing skills (product-focused).
• 2+ years working with content management systems (e.g. WordPress).
• 2+ years working with messaging systems (e.g. Intercom).

This is our most recent team photo from our company-wide retreat in July 2021!

Working At Carrot

Our Members Come First 🏆

We love helping our members generate leads and close deals. Making an impact on their lives fires us up! We share customer success stories daily.

We Love Innovation

We love being on the cutting edge of technology and performance. If it helps our members generate leads we want to test & deploy it.

Leave A Legacy

We take our brand VERY SERIOUSLY. You will see orange everything when you join Carrot. We are passionate about positively affecting our communities & we aim to empower our team to make an impact in their local communities as well.

We Love To Have Fun

Our culture is laid back and fun! We are a group of like-minded individuals all trying to achieve a common goal. It may sound cliche, but Carrot is one of those places that actually has a great company culture.

Fully Remote & Flexible

We've gotten really good at remote life because we've been doing it since before it got cool. We have Carrot team members all across the USA and offer a fully remote work environment that's focused on a healthy work-life balance.

But don't take our word for itHere's what our team members are saying about life at Carrot:

"Carrot is constantly trying to improve its culture, product, and communication. I love being a part of an organization that is always looking for better ways to serve our team and customers."

"Carrot isn't the norm when it comes to business. Carrot practices what it preaches and genuinely cares about people, both internal and external."

"Awesome team and coworkers, and a company that cares about its employees. Range of opportunities and challenges to tackle. Big enough to provide room for growth and being part of something significant, and small enough to feel like a family."

"It's a place where you can express your ideas and use your talents to help improve the company and the product. The leaders genuinely care. And what's really awesome is flexible schedules. That'll keep a person for sure."

Benefits

We believe that a healthy team is a happy team, which is why we've put together a benefits package that emphasizes work-life balance and growth.

Vacation Time: 3 weeks of PTO plus 11 paid holidays each year (+ birthdays off!).

Health Insurance: We'll cover 75% of the total cost (including dependents) for any of our health, dental, vision, & life insurance plans.

🌎 Fully Remote & Flexible: As long as you're legally authorized to work in the U.S. and have a U.S. mailing address, we don't care where you work from!

401(k): We automatically make a contribution of 3% of your salary once you've been at Carrot for 6 months.

Home Office Setup: Snag a new computer on us (up to $1,500, renews every 3 years) and $250 each year to set up your home office.

😎 Personal Development Stipend: We'll provide a dedicated budget for any course, training, or conference that will help you improve in your role.

Fitness Stipend: Let us foot the bill for your gym membership or home workout equipment (up to $60/month).

Yearly Charitable Contribution: Each year we'll donate $500 in your name to a non-profit or charity that you're passionate about.

Free Books: Carrot will gladly buy you any book that will help you grow personally or professionally, all you have to do is ask!

Paid Parental Leave: Take up to 6 paid weeks off to enjoy your new little one!