Product Marketing Manager

Location: This is a fully remote role open to those who reside in North, South, or Central America

About Testlio

Testlio is a leading quality management company. Its unique approach combines humans and machines to help digital innovators assure quality products at scale. On 600K+ real devices. In 100+ languages. With 800+ payment methods. The company is 100% remote, with people in 150+ countries. It is female-founded; 46% of full-time people are women. Clients include Amazon, athenahealth, Match Group, Microsoft, the NBA, Netflix, PayPal, SAP, Uber, Wayfair, and many more. To learn more, visit www.testlio.com.

We seek an experienced Product Marketing Manager (or Senior Manager) to join our fast-paced marketing team. As a key member of the team, you will shape and deliver compelling narratives that highlight the value of our solutions and drive market adoption. This role requires a blend of strategic thinking, project management, creativity, and hands-on execution.

Why you will love this job

• Opportunity to make an impact: In this high-impact role, you will play a critical role in shaping the positioning, messaging, and go-to-market strategies for our solutions (from manual testing to automation across all of our industries and capabilities)
• Ability to collaborate across the organization: Successful candidates will collaborate closely with cross-functional teams, including sales, engineering, data, account management and customer success, to outline our go-to-market process. 

Why you will love being a part of Testlio

• A true sense of belonging: the TestLion Pride is a global community of like-minded people who live Testlio’s six values every day. 
• Freedom to roam: Testlio is a global company that embraces flexibility while setting standards to help you succeed in a remote environment by having clear expectations for working hours and communication. We honor national holidays in your home nation and provide a generous number of days off, including personal wellness days.
• Winning business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based, with 85%+ of our revenue recurring. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio.
• Great culture: Testlio’s is female-founded and is 46% women. Our purpose, vision, and values help drive positive mindsets and behaviors. People like working with each other and love the company's global scale. We move fast and empower people on the frontlines to make decisions and own initiatives.
• Investment in you: Testlio is a global company, and we’ve created a few benefits that are available regardless of location. In addition to the paid time off mentioned above, you can reimburse up to $300/yr for learning; you will receive stock options and an equipment policy, with Testlio contributing to the bulk of the cost with regular equipment update intervals.

What Would Your Day Look Like

• Shape the positioning, messaging, and go-to-market strategies for our quality testing solutions. 
• Develop an ideal customer profile for all our solutions
• Develop and refine product positioning, value propositions, and messaging to align with ideal customer profiles and target customer segments.
• Create content for sales enablement, media, and prospective customers on Testlio offerings and platform components.
• Conduct thorough market research to understand customer needs, the competitive landscape, and emerging trends in the procurement industry.
• Monitor competitor activities and develop strategies to differentiate our solutions. Issue regular communications to the organization to help us understand and win against the competition.
• Ensure consistency of product messaging across all channels and touchpoints.
• Gather and analyze customer feedback to shape product development and enhance marketing initiatives.
• Develop customer stories and case studies to demonstrate the value of our products in real-world applications.

What You Need to Succeed

• 5+ years experience in B2B product or solutions marketing, preferably in a startup or fast-paced environment.
• Experience developing product and company messaging, including different variations of messaging for different audiences.
• Proven track record of developing and executing successful go-to-market strategies.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages.
• Expertise in crafting stories and supporting these with visual communication via presentations and other marketing artifacts.
• Experience with market research, competitive analysis, and customer segmentation.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Eagerness to take ownership and ability to thrive in a fast-paced, remote environment.

What is the Candidate Consideration Process

We do our best to bring on individuals who will be excited about their role and have the potential for a great future with Testlio. Since we are 100% distributed, we’d like you to meet with multiple people from our organization to give you an idea of who you would be working with, what your role expectations are, etc. Our interview process can take about 3 to 4 weeks to complete. 

• Application
• Hiring manager interview
• Multipart TestGorilla assessment
• ~ 5 Team and Hiring Manager interviews
• Reference checks 
• Offer and background check

Diversity and Inclusion

Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. See the DEI section of our website for more information.