Product Marketing Manager

About Aplos:

Aplos is the largest nonprofit & church management software on the market. We’ve served over 40,000 organizations since our inception in 2009. Our all-inclusive platform provides a dynamic CRM, fundraising & giving tools, online donations & payment processing, built-in fund accounting system, integrated payroll, and much more. 

In 2024, We joined forces with two other companies, Keela and Raisely, to bring the first nonprofit all-in-in-solution to the market. With Raisely’s innovative fundraising platform combined with Keela’s donor management system, we are poised to be the fastest growing nonprofit software solution in the world. Working together, we are enabling nonprofits and faith-based orgs to further their mission, grow, and thrive. 

Enough about us for now. It’s time to talk about you! 

The Role: 

We are looking for an experienced, high energy Product Marketing Manager to lead our product marketing efforts and drive growth for all three of our products. In this role, you will be responsible for developing and executing marketing strategies that effectively communicate the value of our SaaS solutions to nonprofit organizations. You will work closely with cross-functional teams to ensure successful product launches, create compelling messaging, and drive customer acquisition and retention. 

Key Responsibilities: 

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases 
• Create compelling product positioning and messaging that resonates with our target audience 
• Conduct market research and competitive analysis to inform product strategy and marketing initiatives 
• Collaborate with product management to align product roadmap with market needs and customer feedback 
• Work closely with sales and customer success teams to develop effective sales enablement materials 
• Create and maintain product marketing collateral, including website content, case studies, and whitepapers
• Analyze product performance metrics and customer feedback to optimize marketing strategies 
• Manage and execute product-focused marketing campaigns across various channels 
• Serve as a product expert and evangelist, representing Aplos at industry events and webinars 

Qualifications: 

• Bachelor's degree in Marketing, Business, or a related field 
• 3-5 years of relevant product marketing experience, with at least 3 years of total experience in SaaS
• Nonprofit experience or similar industry experience a plus
• Proven track record of successful product launches and marketing campaigns in a startup environment 
• Strong understanding of the nonprofit sector and its unique challenges 
• Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling marketing messages
• Experience with marketing automation tools, CRM systems, and analytics platforms 
• Ability to work independently and collaboratively in a fast-paced, remote environment across all three businesses 
• Strong project management skills and attention to detail 

What We Offer: 

• Competitive salary ($130,000-140,000 total cash compensation) and benefits package 
• Medical, dental and vision healthcare coverage
• Generous PTO plan, Paid parental leave, and WFH reimbursements
• Remote work environment with flexible hours
• Career progression and mentorship programs for career advancement
• Employer-paid life insurance
• FSA and HSA enrollment options
• Contribution match to all 401k plans
• Free Employee-Assistance Programs regarding legal advice, financial management, mental health, and more!

Remote candidates must be based in one of the following U.S. states or Canadian provinces:

• California, Colorado, Georgia, Idaho, Maryland, Massachusetts, Minnesota, Nevada, North Carolina, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington, British Columbia, Alberta, Ontario

We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that no one meets 100% of the listed qualifications. We are less concerned about whether you’ve done everything on a laundry list of specific things and more interested in cultivating a pool of candidates who want to join a connected, mission-driven, hard-working team of practitioners driven by creativity, curiosity, and a goal to change the world. If you feel like you meet most of the above qualifications, we encourage you to apply. 

Aplos provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.