Product Marketing Manager

Company Description

Product Marketing Manager | Remote Europe (+/- 2hrs CET)

At Fyorin we are building a financial operations and treasury management platform that helps international digital businesses to unify diversify and automate their financial operations. Our mission is to become the financial companion for finance teams helping them streamline their operations and scale faster.

The Problem We’re Solving

Finance teams today juggle multiple financial providers just to operate globally. This creates inefficiencies in treasury management reconciliation and compliance — increasing costs and limiting the strategic impact of finance teams. Fyorin simplifies this process with one platform.

Why You We’re looking for an individual who’s ready to make their mark. You might already be in product marketing at a fintech or SaaS company but feel like you’re not getting enough ownership.

You’re hands-on commercially minded and know how to turn complex products into simple powerful stories that resonate with customers. You’re not afraid to experiment push boundaries and find creative ways to cut through the noise.

You thrive in small fast-paced teams where things move quickly and you enjoy having a direct line of sight to the impact of your work. You want more than just another product marketing role—you want to shape positioning build campaigns from the ground up and see how your work drives revenue.

This is more than a job—it’s a chance to take ownership challenge yourself and grow as Fyorin scales globally.

Job Description

Responsibilities:

• Develop and execute product marketing strategies that align with business goals and objectives.

• Conduct market research to identify customer needs and behaviour competitor strengths and weaknesses and market trends to inform product development and marketing strategies.

• Create buyer personas value proposition and customer journeys.

• Work with cross-functional teams to develop product positioning and messaging that resonates with our target audience.

• Create compelling product collateral including brochures case studies solution briefs white papers and other marketing materials.

• Develop and implement SEO strategies to increase organic traffic to our website and generate leads.

• Build trust and create conversation with potential customers through events campaigns and specific calls to action

• Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.

• Bring awareness to our product through content such as social media copywriting and blogs. This requires you to determine what type of campaign needs to be done create a budget for the marketing endeavours craft a project plan to map out when this content will be released and execute.

• Build and maintain relationships with industry influencers analysts and partners to increase brand awareness and credibility.

Qualifications

What you will need to be successful

• Bachelor's degree in marketing business or a related field

• 3+ years of hands-on product marketing experience in an international growth-stage company.

• Experience in financial services B2B marketing.

• Strong written and verbal communication in English with experience in writing copy for marketing collateral.

• Proven ability to develop and execute successful marketing strategies that drive results.

• Familiarity with marketing automation and analytics tools such as Zoho

• Proven track record of gathering & analyzing market intelligence to support informed decisions.

• Creative thinker with a passion for innovation and a desire to challenge the status quo.

• Strong interpersonal and organisational skills.

• You love to collaborate with different people bringing them together and having many things going on at the same time. Managing priorities will be of great importance.

• Have a startup mentality to get things done and you are not afraid of challenges and to take responsibility.

Additional Information

At Fyorin you’ll have the chance to make a real impact in a rapidly growing company work with a talented global team and share the future of financial operations for digital businesses. You’ll also enjoy:

• A dynamic startup culture with room for ownership and growth

• Opportunities to learn and advance your career in FinTech

• A supportive international and collaborative team environment

• Competitive salary

• Pension scheme

• Flexible working hours