Product Marketing Manager

As Fairmarkit’s Product Marketing Manager, you’re the driving force that defines and promotes our products to the fullest extent, both internally and externally. You’re the connective tissue between product and marketing, distilling complex technical language into clear, concise talking points. You’re also a bridge that connects marketing to sales and customer success, leading internal trainings to consistently educate the sales and CS teams on our newest product improvements and capabilities. You’ll also relay feedback from sales and CS back to product to influence real-time updates. 

Your day-to-day will entail regular communication across each of these teams, using that information to develop, manage, and optimize product-led campaigns, and collaborating with the rest of the marketing team to ensure a healthy balance between brand and product marketing. You’ll bring proven playbooks to lead product launches of all sizes, including the largest one in company history. And with so many moving parts, you’re an excellent project manager with meticulous attention to detail.

You’ll have direct exposure to company leadership and external stakeholders from some of the biggest companies in the world (we’re proud to call them our customers!). You’re naturally gifted at leading presentations with cross-functional and executive teams, as well as creating the decks that guide those discussions. While you’ll have plenty of support with design, analytics and general content creation, you have the foundational skills and entrepreneurial drive to roll up your sleeves and execute. 

Core Responsibilities

Product messaging, positioning, and value proposition

• Refine our existing talk tracks for each product based on new product development and continuous customer feedback 
• Develop segmented content strategy for each product by buyer committee segment, namely identifying messaging and accompanying assets for project champions vs. end users 
• Explore new metrics to evaluate product performance in partnership with operations and analytics teams

Product-led campaign management

• Lead product launch process from start to finish, project managing dozens of stakeholders through strategic planning, asset development, delivery, and analysis
• Integrate product-led messaging and marketing tactics into ABM strategy, applying audience and use case segmentation
• Develop evergreen multichannel product campaigns, project managing with brand and demand generation
• Work with marketing operations to effectively track campaign performance and channel ROI 

Internal product communication

• Serve as the primary point of contact between product and marketing, distilling highly complex AI functionality into clear language for non-technical audiences to quickly understand value
• Lead product trainings with sales and customer success teams to effectively promote product updates to prospects and existing customers
• Lead ‘voice of the customer’ program to aggregate prospect and customer notes for product team feedback loops

Skills and Qualifications

• 4+ years in enterprise B2B marketing, with a strong foundation in product marketing. Must have previously led a large-scale product launch. Applicants without proven product marketing experience will not be considered.
• 2+ years startup experience, with a love for working in a high-energy and ever-changing (but incredibly fun and supportive) environment
• Strong proficiency in creating slide decks and leading presentations
• Strong project management skills. Experience with Asana a plus
• Basic AI prompt engineering experience (delimiters, etc) is a plus
• Procurement industry experience a plus

For this role, we are looking for a candidate based in the United States. Remote work opportunities may be limited to designated states. The compensation range for this position is between $80,000 - 135,000 per year base salary + equity and benefits and is dependent on years and depth of experience.