Product Marketing Manager

About Thesis

Thesis is a cryptocurrency venture studio whose mission is to empower the individual. We’re a fun, down-to-earth, fast-paced, highly collaborative, and fully remote team!

We seek, fund, and build products and protocols in cryptocurrency and decentralized businesses that enable personal empowerment. Our projects include Keep (now Threshold) Network, a privacy protocol for public blockchains, Fold, for earning Bitcoin on your purchases in the physical and virtual worlds, Taho, a community owned and operated cryptocurrency wallet, and Embody, a fully encrypted period tracking app.

Investors in the company include Andreessen Horowitz, Polychain Capital, and Draper Associates, among others. We are a remote-first company, led by founders who have been operating in the cryptocurrency and web3 space since 2014. If you believe you have the right skills for this role, please feel free to apply and read more about what it's like to be working at Thesis.

About Mezo

Mezo is Bitcoin’s economic layer, creating the foundation for a global decentralized financial system. It enables Bitcoin-native financial services like lending, borrowing, and staking, allowing holders to use their assets productively. Built on tBTC, the largest decentralized Bitcoin bridge, Mezo provides secure infrastructure for BitcoinFi. Mezo unlocks a new utility for Bitcoin and makes it a versatile asset within the BitcoinFi ecosystem.

About the Product Marketing Manager role

Thesis* is seeking an experienced Product Marketing Manager who can take on the challenge of launching and growing the Mezo Ecosystem. You’ll ultimately responsible for defining what bringing the product and it’s features to market looks like, driving demand across the marketing funnel, communicating it’s differentiation and value whilst championing the voice of the customer.

What You’ll Do

• Research and identify key competitors, target markets, customer segments, areas for growth and using such findings to inform persona creation.
• Manage and execute comprehensive go-to-market strategies targeting developers and end-users through determination of a strong product message and position.
• Partner with internal teams (Product, Engineering BD, Growth & Community) to ensure marketing strategies align with product launches and KPIs track towards hitting overall company goals.
• Ensure all customer-facing teams, like marketing, PR, and BD, understand the plan and product roadmap. Prepare Q&A materials for stakeholders as needed.
• Plan and launch multi-channel marketing campaigns, including digital ads, email, social media, and content marketing.
• Oversee the entire campaign process, from initial concept to execution and performance review.
• Develop sales enablement material for the BD team to effectively communicate the product offering and solutions it delivers in comparison to current and emerging competitors in market.

Requirements

• 3-5 years of product marketing experience bringing new tech product offerings to market, focused on driving partner and iuser growth. You are comfortable launching a product from 0 to 1 and then scaling from 1-100
• Extensive experience in building end-to-end GTM plans, crafting compelling positioning, messaging and user facing content based on insight and learning to compel users to take an actions at various stages in their journey and funnel.
• Strong project management skills with the ability to multitask and demonstrate both quantitative and qualitative analysis.
• Skilled in analyzing data, identifying trends, and presenting key insights, with the ability to apply these findings to optimize future initiatives.
• Excellent communication and presentation skills with an ability to simplify complex technological web3 concepts clearly.
• Proven ability to thrive in dynamic, fast-paced environments.
• Proactive, self-driven, and possess a strong sense of ownership and accountability.
• A collaborative team player who can also work effectively autonomously.

Bonus Points For:

• Product Marketing experience in Web3
• Experience working with a large number of partners for co-marketing opportunities

Location

All Thesis roles are remote-first, with a preference for Europe & Americas time zones.

Salary

We offer competitive salaries, variable with experience and a number of other factors.

Benefits

At Thesis, we work in a fun, fast-paced environment that operates by collaborating both remotely and in person when we can. We offer a competitive salary, full health benefits, opportunity for equity and a number of other perks.

Our Cultural Tenets

We Believe in Freedom and Autonomy

We Have Inquisitive Minds

We Are Obsessed with Communication

We Are Proudly Offbeat

We Care About Each Other

We Are Driven