Product Marketing Manager

Catchpoint the Internet Resilience Company™  is seeking a proven technical Product Marketing Manager / Director to drive its Network Experience Solution.   This is a great role for someone interested in how internal networks have evolved with the Internet and how the Internet Stack has become a significant part of delivering customer and employee experiences.

This role will drive product growth, awareness and acquisition, and go-to-market strategy for our Network Experience solution set.  The PMM will have an outstanding ability to develop compelling, high-quality, and innovative content for Network Engineers, and SRE’s to use Catchpoint’s solutions to improve Network Resilience and ultimately business outcomes.   

What will success look like in this position? 

• Company revenue performance against goals  
• Network Experience adoption and revenue performance through both online and enterprise channels 
• Content effectiveness measured by sales adoption and win/loss metrics, SEO authority, page views, email registrations, and favorable placement in independent market research  
• Shaping compelling product enhancements on Network Experience and as it pertains to Catchpoint IPM. 
• Revenue of Catchpoint Network Experience Solution set.

Responsibilities 

• Own the development and enablement of messaging for Catchpoint Network Experience.
• Own the creation and execution of Network Engineering campaigns to rapidly convert users into Catchpoint customers with a focus on goals and metrics. 
• Support product launches and help scale adoption. 
• Collect, analyze, and report data, metrics, KPIs, and user feedback. 
• Share Network Engineer feedback and sentiments with Product Management, Engineering, and Executive leadership teams to help inform product strategy and roadmap. 
• Create compelling, unique, and interactive content to grab attention. 
• Synthesize market trends, customer needs and competitive offering to develop value propositions, messages, and positioning that translates Catchpoint capabilities into unique and meaningful business benefit. 
• Assist with the development of editorial and content calendar; source, schedule, and prepare internal and external speakers; work with subject matter experts across Product Management, Engineering, Value Engineering and more to publish timely, helpful, and high-quality content including video and livestreams.  
• Collaborate across Catchpoint to deploy strategic and tactical GTM, backed by data and hypothesis-based experiments across both the marketing and product experience. 
• Drive Network Experience awareness & growth activities: Plan, execute, amplify, and scale virtual and in-person experiences that delight prospects everywhere. 

Required Skills & Qualifications 

• 5+ years of related product marketing experience, including a focus on Network Engineering, Technical Product Marketing.
• Strong understanding and working knowledge of technology marketing.
• Knowledge of Network technologies and experience marketing to Network Engineers (must have)
• Demonstrated success in positioning industry-leading products and solutions.