Product Marketing Manager

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a Product Manager for a hybrid opportunity in Austin, TX. This is a project-based role with an e-commerce client, where you’ll be responsible for crafting and executing go-to-market strategies that define the future of interactive shopping. In this role, you'll shape the product narrative, champion the customer voice, and influence cross-functional teams to drive adoption, engagement, and impact. You will own the messaging for live shopping experiences, collaborate with product and research teams, lead product launches, and continuously optimize strategies based on insights and performance. Product Manager Responsibilities: • Own the narrative for live shopping experiences by developing messaging that clearly communicates the value to both buyers and sellers across all customer touchpoints, from product to marketing to support. • Develop and execute an integrated GTM plan that spans in-product messaging, lifecycle marketing, PR, community, customer service, and sales enablement. Ensure a consistent and engaging story across every stage of the customer journey. • Collaborate with Product and Research teams to embed customer, market, and competitive insights into the product roadmap. Drive segmentation strategies and market sizing to identify and prioritize key growth opportunities. • Establish and maintain customer feedback loops throughout the product lifecycle. Use insights to refine both product development decisions and messaging strategies. • Lead cross-functional planning and execution of product launches. Work closely with stakeholders across marketing, comms, product, sales, and customer success to ensure cohesive execution. Monitor adoption, usage, and customer satisfaction. • Define key performance indicators and success metrics. Track campaign and product performance and use insights to iterate on messaging, improve positioning, and enhance market fit. Product Manager Qualifications: • Proven experience in product marketing, ideally within e-commerce, live commerce, or digital platforms. • Strong storytelling and positioning skills with a customer-first mindset. • Demonstrated success leading cross-functional GTM efforts. • Comfortable with data, analytics, and market research to drive decisions. • Exceptional communication, presentation, and stakeholder management skills. • Passion for innovation, emerging commerce trends, and creating delightful customer experiences. Perks & Benefits: • Medical, Dental, and Vision Insurance. • Life Insurance. • 401(k) Program. • Commuter Benefit. • eLearning & Ongoing Training. • Education Reimbursement. • Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks. If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.