Product Marketing Manager, Digital Sales

Role: Product Marketing Manager, Digital Sales

Reports to: VP, Product Marketing

Department: Product Marketing 

Location: Remote, US

Job Type: Full Time, Exempt

Be at the center of AI

With more than 40 million users, Anaconda is the world’s most popular data science platform and the foundation of modern AI development. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world.

Anaconda is seeking people who want to be at the center of Artificial Intelligence. Candidates should be knowledgeable and capable, but always eager to learn more and to teach others. 

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

Summary

Anaconda is seeking a talented Product Marketing Manager, Digital Sales to join our rapidly-growing company. This is an excellent opportunity for you to leverage your experience and skills and apply it to the world of data science and machine learning. As our Product Marketing Manager, Digital Sales you will primarily focus on leveraging digital channels such as websites, social media, email, and online advertising to reach target audiences and drive sales.

What You’ll Do:

• Market Research: Conduct research to understand customer needs, preferences, and behaviors in digital space.
• Product Positioning: Develop messaging and positioning strategies to differentiate products and highlight unique value propositions.
• Content Creation: Create digital content (website copy, blog posts, social media updates, etc.) to engage potential customers and drive conversions.
• Campaign Management: Collaborate on digital marketing campaigns across various channels to generate leads and increase sales.
• Analytics and Optimization: Analyze campaign performance using metrics like website traffic, conversion rates, and customer engagement to optimize strategies.
• Collaboration: Work closely with cross-functional teams to ensure alignment in messaging and branding.
• Competitive Analysis: Monitor competitors' digital marketing efforts to identify strengths, weaknesses, and opportunities for improvement.
• Customer Engagement: Develop strategies to nurture customer relationships through digital channels.

What You Need:

• 6+ years of experience
• Experience with technical products
• Experience developing a digital sales strategy
• Experience with PLG for B2B selling multiple seats 
• Experience with new customer acquisition and conversion
• Team attitude: “I am not done until WE are done”
• Embody our core values:  
• Great People
• Great Product
• Great Performance
• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish 

What Will Make You Stand Out:

• Experience working in a fast-paced startup environment
• Experience working in a open-source or data science-oriented company

Why You’ll Like Working Here:

• Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growth
• Dynamic company that rewards high performers
• On the cutting edge of enterprise application of data science, machine learning, and AI
• Collaborative team environment that values multiple perspectives and clear thinking
• Employees-first culture
• Flexible working hours
• Medical*, Dental*, Vision*, HSA*, Life* and 401K*
• Paid parental leave - both parents
• Pre-IPO stock options
• Open vacation policy* 
• Quarterly Snake Days (bonus days off company-wide)
• 100% remote as we are a remote-first company

*FTE employees based on your region

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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