Product Marketing Manager - East US

What We’re About

We’re an experienced and diverse team focused on solving one of the biggest challenges CIOs and CISOs have - allowing development teams to move fast without compromising on security controls and risk management. We’re looking for smart, motivated, and fun people to join us and take a significant part in shaping our technology, product, and culture.

The opportunity

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the “Most Innovative Startup” and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiro’s marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function. 

What You Will Do

• Develop and maintain positioning and messaging frameworks
• Research industry trends to proactively recommend messaging and content that will resonate with target audiences
• Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
• Analyze competitors and develop battle cards
• Understand the analyst landscape and helping to craft briefing materials and follow-up for them
• Lead product launches, from building the message to overseeing the development and rollout of new collateral
• Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market 
• Lead sales and partner enablement
• Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

What You’re About

• Enthusiastic about helping to build a game-changing company!
• Ability to develop compelling messaging and razor-sharp positioning
• Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
• Flexible, well-rounded, and with the ability to adapt to changing priorities
• 5+ years of experience in B2B security, preferably SaaS-based
• Excellent verbal and written communicator and creative thinker