Product Marketing Manager-Gaming

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

We're on the hunt for a dynamic Product Marketing Manager who's ready to revolutionize the gaming world. If you have a killer track record in product marketing, this is your stage. Your mission? Develop and execute strategies that make our gaming PCs and software, specifically Legion and LOQ, the talk of the town. From market research to content creation and campaign management, you'll be the driving force behind our product's success.

Key Focus Areas:

Market Research and Analysis: Dive deep into market trends, customer behavior, and the competitive landscape. Deliver insights that shape our product development and marketing playbook for Legion and LOQ.

Product Positioning and Messaging: Craft killer product positioning and messaging that stands out. Make sure our gaming solutions, especially Legion and LOQ, are the go-to choice in a crowded market.

Go-to-Market Strategy: Build and execute go-to-market strategies that turn heads and drive adoption. From pre-launch buzz to sustained growth, you'll own it. Expertise around new product launches is a must.

Content Creation and Management: Create compelling content-product briefs, case studies, white papers, videos, blogs-that fuels our marketing engine and educates our audience about Legion and LOQ.

Campaign Planning and Execution: Design and run multi-channel campaigns that boost product awareness, engage gamers, and drive conversions. Measure everything, tweak as needed.

Customer Engagement and Community Building: Engage with the gaming community across social media, forums, and events. Build a loyal following and gather feedback to refine our products. Ensure you have a pulse on the gaming community, especially across AAA titles.

Sales Enablement: Equip our sales team with killer tools, training, and support. Ensure they have everything they need to crush their targets.

Performance Tracking and Reporting: Track and analyze the performance of marketing campaigns. Use data to optimize strategies and hit our KPIs out of the park.

Collaboration with Product Development: Partner with the product team to align marketing with product features and timelines. Make sure we're always in sync and on point.

Competitive Analysis: Keep a sharp eye on competitors. Identify their strengths and weaknesses, and position our products to dominate the market.

Advocacy Building: Build strong relationships with key opinion leaders from the press and social media influencers. Leverage their platforms to amplify our product's reach and credibility.

Growth Mindset: Drive gaming penetration beyond hardcore gamers. Cultivate a growth mindset to expand our audience and tap into new market segments.

Budget Management: Manage the marketing budget like a boss. Ensure every dollar spent delivers maximum ROI.

Innovation and Creativity: Stay ahead of the curve with the latest trends and tech in gaming and AI. Foster a culture of innovation and creativity within the team.

If you're a strategic thinker with a passion for gaming and technology in general, and you're ready to make some serious noise in the market, we want you on our team. Let's change the game together.

Additional Locations:
* China - Beijing - 北京（Beijing）