Product Marketing Specialist (North America)

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care. Headquartered in New York, Emplifi is a partner to the major social media networks and digital platforms, including Google, Meta, LinkedIn, TikTok, and Snapchat. For more information, visit www.emplifi.io.

About the Marketing Team 

Marketing sits right at the heart of it all, between Product and Sales. We’re a team of social media marketing specialists, SEO specialists, content creators, campaign managers, copywriters, community managers, and email specialists, and we’re the ones who catch customer leads for our Sales department. How do we do that? We create progressive and personalized Emplifi content and publish it across all communication channels - social media, web, email campaigns, podcasts, and more. 

The important part is that we measure everything we do, and use what we learn about our content, and our audiences, to keep improving, learning, and creating content that gets results. And the best thing about being a part of Emplifi’s Marketing department is you’ll be working with other marketing-obsessed people in an atmosphere of energetic, fast-moving creativity, with great ideas bouncing all over the place. 

This role will be remotely based in North America.

What You’ll Do Here

Go-To-Market Strategy & Messaging

• Develop and align the organization on solution value propositions from the lens of the customer, including crafting market messages, positioning, business value propositions, unique selling points for the marketing, sales and enablement teams.
• Define sales plays guides that all go-to-market teams can rally around, including marketing and sales activation programs.
• Create product positioning, messaging and thought leadership / Point of View content for key target personas for delivery across range of marketing deliverables such as social media, emails, web pages, infographics, ad campaigns, white papers. 
• Collaborate with the product team on pre-planning to ensure a strategic, value-driven roadmap vision as well as deliver all needed materials for key software releases.
• Create meaningful sales collateral and enablement materials that facilitates conversations and wins for personas and potentially some vertical industries.
• Help identify cross-sell and up-sell solution workflows and use cases to improve account penetration, and package with other teams in form of sales plays and enablement.

Competitive Intelligence Programs

• Analyze competitive messaging and ensure Emplifi solution messaging is differentiated and distinct in the market 
• Maintain and update battlecards for top competitors.
• Collate and train on battle stories and best practices from the field to win and retain customers.
• Provide tailored recommendations from Win/Loss reports for product, sales, and marketing teams.
• Support teams with displacement plays and campaigns with competitive know-how.

Thought Leadership and Content Creation

• Provide vision and expertise at external corporate/industry events, and webinars.
• Be a critical spokesperson for media, influencer and industry analyst sessions.
• Help design and be able to deliver demonstrations of the software.
• Help contribute to and/or create effective marketing content such as blogs, data sheets, infographics, web content, ad copy, and SEO/SEM recommendations that helps accelerate the buyer journey from awareness and consideration to purchase.
• Share best practices on our own webinars, podcasts, live videos.

What You’ll Bring to Us

• 1-3+ years of product marketing experience, preferably in SaaS or B2B
• Understanding of both sales and marketing processes.
• Strong communication and presentation skills (both written and spoken) – foreign languages a plus.
• Ability to synthesize complex ideas into engaging content, enablement and demos.
• Skilled in technical writing (white papers).
• Attention to detail, strong writing, editing skills, an eye for visual design.
• Technically oriented, can easily pick up new technologies (experience with digital marketing software a plus).
• Able to work cross-functionally and manage multiple stakeholders.
• Excellent organizational and time management skills, ability to work under a deadline.
• A self-starter with the ability to plan and prioritize both quick wins and long-term initiatives.

What We Offer 

• International, fast paced and rapidly growing environment
• Chance to work with the world’s biggest brands at the CX tech leader
• Agile and open-minded culture, with high levels of trust and flexibility 
• Opportunity for professional growth and development 
• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
• Benefits package including Medical, Dental, Vision & Life Coverage Options
• Flexible Working Hours
• Unlimited PTO
• 12 paid Holidays 
• 2 Paid Community Service Days
• Company paid STD and LTD
• 401K
• Monthly Home Office Stipend
• Parental Leave Benefits
• Educational Reimbursement Opportunities
• Referral Bonus Program
• Access to an Employee Assistance Program (EAP)
• Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy
• There’s more as well! Speak with us to find out all the details!