Product Marketing Supervisor

Company Description

Pilmico Foods Corporation, the food subsidiary of Aboitiz Equity Ventures, is one of the country’s largest flour milling companies. Since 1962 we have been providing our customers with world-class wheat flour and related products and we have been ranked among the top three domestic flour producers in terms of sales. Making up to our top-of-the-line flour brands are “Sun Moon Star”, “Sunshine”, “Glowing Sun”, “Kutitap”, “Gold Star”, Megastar and “Wooden Spoon”. Our line of high grade feed ingredients includes Hard Swine Base Feeds, Soft Swine Base Feeds, Wheat Germ and Pollard.

In 1998, through our wholly-owned subsidiary, Pilmico Animal Nutrition, we ventured into feeds and swine business. Our high-quality feeds include the brands Ultimax, Elite, Classic, Civic and Lakas Tandem for hogs; Poultry Express, Avemax, Gallimax and Salto for poultry; and Pork and Poultry Solutions for farm accounts. We also have concentrates for both hogs and poultry under the brand, Supremecon. With our mission to drive our partners’ business dynamics to outstanding results, our company stands for being your Partners for Growth.

Job Description

Reporting to the Marketing Manager, the Product Marketing Supervisor will lead the development and execution of local marketing activities and campaigns for pet food and specialty nutrition products. This role encompasses a blend of creative, analytical, digital, commercial, and administrative responsibilities aimed at promoting products and services. The incumbent will collaborate closely with various departments such as production, sales, and supply chain, contributing significantly to fostering a B2C Pet food mindset and culture internally.

Key Duties and Responsibilities

Strategy and Program Creation:

• Propose comprehensive marketing plans encompassing both offline and online strategies.
• Execute and evaluate strategies and tactics including objectives, programs, and budgets.
• Oversee the development and deployment of national marketing campaigns including packaging designs and point-of-sale materials (POSM).
• Review category performance regularly and recommend corrective action plans as needed

Promotional Activities

• Develop and execute promotional ground activities to enhance brand visibility and engagement.
• Ensure perfect product display in offline stores, including POSM applications.
• Organize internal and external events such as product exhibitions to drive brand awareness.

Digital Optimization:

• Maintain and optimize online digital platforms including Facebook, Instagram, Tiktok, and websites.
• Manage social media campaigns, content planning, and engagement, potentially in collaboration with digital agencies.

Content Development and Execution:

• Write and proofread creative copies for brochures and other marketing tools.
• Develop campaign execution briefs and execute brand communications across various media channels.
• Collaborate with digital marketing and media agencies to deploy communication assets effectively.

Analysis & Insighting:

• Analyze the competitive landscape to identify opportunities and threats in the pet food market.
• Conduct post-promotion analysis to optimize future promotional activities.
• Provide insights to shape strategic decisions and positioning strategies for the brand.
• Analyze internal sales, market shares, and other brand health indicators.
• Conduct consumer research to gain actionable insights and drive growth strategies

Resource Management & Collaboration:

• Monitor product category resources and budget management.
• Ensure cross-functional alignment in operationalizing product marketing plans.
• Support marketing team projects and improvements as assigned.

Qualifications

Education:

•  Bachelor's degree in Marketing, Business Administration, or related field.

Experience:

• Proven experience in product marketing (at least 5 years), preferably in the pet food or consumer goods industry.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment and work effectively in cross-functional teams.

Additional Information

We at Aboitiz are strongly motivated individuals who like to get things done and who live out our culture to deliver our brand promise every time, anytime. We are A‐people, driven to excel in everything we do! We are not afraid of new challenges. We are driven to lead just as we thrive with teamwork. We celebrate successes and cheer for each other’s accomplishments. We provide great client service because we are driven to serve! A‐people take responsible action and display personal discipline, integrity and pride in being part of a conglomerate with a trusted name in business.

Are you an A‐person? You will be at home with us.