Public Relations Manager

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The PR Manager is responsible for developing and executing a communication strategy for Razer in the Americas. Reporting to the regional PR Lead, and supporting the global PR team, this position leads communication and PR activity for select business units including award-winning gaming gear.

Duties and responsibilities:

• Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.

• Present strategy to internal stakeholders including c-suite level executives, global PR, and business unit leads.

• Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results. 

• Direct PR agencies and other external PR resources.

• Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.

• Develop solid relationships with core tech media and influencers.

• Represent the company as a spokesperson for the media.

• Collaborate with division leads to develop strategic media relations plans for new product launches and hero products.

• Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.

• Implement the organization's public relations strategies, policies, and procedures.

• Staff events and develop winning presentations in tandem with Product Evangelists.

• Maintain a current database of media contacts and foster relationships.

• Coordinate public relations activities with promotional, events, and sales activities.

• Develop media target lists that align with stated product and corporate goals.

• Corporate PR support as needed.

• Manage the media targets and the distribution of product samples.

• Other duties as assigned.

Pre-Requisites :

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+ years of experience in a similar role

• Strong media relationships within tech and gaming

• Excellent technical communication skills both verbal and written

• Must possess the ability to adapt to new market conditions and/or corporate goals.

• Able to develop creative campaigns with clearly stated objectives and target results.

• Possess a passion for technology and gaming.

• Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.

• Highly organized individual with an obsessive focus on follow-through and task completion.

• Execute Business Unit strategies and gain internal consensus on new strategies and tactics

• Strong administrative, organization, and communication skills.

Education/Experience:

Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. A journalism background is a plus.

Travel Requirements:
Travel as needed – approximately 20% of the time.

Salary Ranges (per annum):

$97,783.00 - $162,972.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.

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