Regional Head of Marketing

As Ahrefs continues to experience strong growth particularly in the French market we are seeking a dynamic and hands-on Regional Head of Marketing to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing. This is a brand new role that will be a key part of our passionate and talented global marketing team.

Responsibilities

• Serve as the driving force behind Ahrefs' marketing efforts in the French market taking a hands-on approach to all aspects of the marketing mix

• Develop and execute common sense marketing strategies to drive brand awareness lead generation and customer acquisition

• Directly manage the creation and localisation of content including blog posts social media updates email campaigns and other digital assets

• Manage all French related marketing activities including content creation events partnerships and public relations.

• Lead efforts in educating the French market in SEO best practices placing Ahrefs front and center.

• Organise and participate in key marketing events such as networking events conferences and customer meetups to build relationships and generate leads

• Analyse market trends competitor activities and customer insights to identify opportunities and continuously optimize marketing initiatives

• Build out and manage a small agile marketing team providing mentorship and guidance to ensure efficient and effective execution

• Report on market performance to senior leadership

Requirements

• 3+ years of experience in marketing leadership roles preferably in the technology or SaaS industry

• Good knowledge in using Ahrefs product and understanding of its application in the French market.

• Proven track record of developing and executing successful marketing strategies in the French market

• Excellent content creation and digital marketing skills with the ability to produce high-quality assets

• Excellent communication and interpersonal skills with the ability to work effectively with cross-functional teams

• Fluency in French and English both written and verbal

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