Reserve Sales Manager - On Trade

Role Purpose:

To lead a highly effective team of sales representatives in On-Trade to win market share for Diageo and outperform the competition.

Core Functional Responsibilities:

• Effectively recruit, coach, develop and motivate people for a high-performance culture.
• Plan for sales effectiveness on a quarterly basis to achieve KPIs.
• Build relationships with key On Trade and Redistributor customers.
• Develop and apply simple, tailored, defensible and conditional trade investment framework to be implemented with customers.
• Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers.
• Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity.
• Relationship management with external and internal stakeholders.
• Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables.
• Operates proactively - and where necessary, reactively - in order to beat the competition and gain share.
• Build collaborative relationships with key internal stakeholders (Customer/Brand Marketing, Reserve Trend Leading Accounts, Off Trade, Sales OPS and HR).

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• Turning strategy into action through team leadership, planning and disciplined activation.
• Able to build plans to customize activity to deliver against the nominated growth drivers for priority customers.
• Demonstrates consistently high standards of execution driven through team management.
• Can articulate key features and benefits of brands and their role in the category in a relevant way to customers.
• Skilled negotiator with the ability to negotiate across channels.

• Suitable degree
• Valid Driver's license

• 3-5 years Sales experience, including people leadership.
• Commercial experience in FMCG is advantageous.