Retention Manager - Beauty Business Unit

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

You’ll own the strategy to maximize customer lifetime value (LTV) reduce churn and scale retention through AI-driven personalization segmentation and omnichannel experiences across Email SMS Push and emerging channels.

This is an opportunity to shape how millions experience our beauty brands — through meaningful personalized engagement that drives both emotional and financial loyalty.

• Lead retention channels (Email SMS Direct Mail) for our beauty brands across the U.S. market.

• Build multi-channel strategies that reach customers on their preferred platforms — minimizing fatigue and maximizing engagement.

• Own and optimize the communication calendar ensuring flawless creative execution with design copy and growth teams.

• Manage customer lifecycle journeys — from welcome and post-purchase to winback and loyalty programs.

• Analyze key retention metrics including LTV churn activation rate AOV repurchase rate and subscription adoption.

• Translate insights into actionable strategies to enhance loyalty upsell opportunities and subscription renewals.

• Partner with Data Science Creative and Growth teams to test learn and iterate based on performance.

• Deliver clear reporting and weekly insights to senior leadership highlighting key wins blockers and next steps.

• Continuously benchmark competitors to identify new retention opportunities in the beauty space.

• Lead and inspire a cross-functional team of marketers analysts and campaign specialists.

• 4+ years of experience in customer retention or lifecycle marketing ideally in beauty subscription or eCommerce industries.

• Strong command of data analytics AI tools and CRM platforms (Klaviyo Salesforce Looker etc.).

• Proven track record in reducing churn and increasing LTV through personalized multi-channel campaigns.

• Expertise in customer segmentation loyalty programs and subscription models.

• Leadership experience with the ability to motivate and mentor multidisciplinary teams.

• Analytical thinker with a creative eye for storytelling and customer experience.

• Bachelor’s degree in Marketing Business or a related field (Master’s preferred).

• Fluent English communication skills.