Retention Manager for Apparel Subscriptions

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

The mission of the Retention Sr. Manager (Apparel) is to design and lead an end-to-end retention strategy that transforms one-time buyers into loyal long-term customers . You will own the customer journey across Email SMS Push and Loyalty programs driving engagement repeat purchase and profitability for Shapermint and Truekind’s 12M+ customer base . Acting as both strategist and executor you will set quarterly roadmaps lead testing and optimization and leverage data-driven insights to grow LTV while reducing churn.

• Direct Channel Leadership : Own and scale Retention channels (Email SMS Push WhatsApp) for Apparel brands.

• Lifecycle Journeys : Lead strategies from onboarding and transactional flows to winback and loyalty campaigns.

• Multi-Channel Strategy : Maximize impact by aligning messaging segmentation and frequency to reduce fatigue and unsubscribes.

• Cross-Functional Collaboration : Partner with Growth Creative Data and IT squads to execute campaigns and automated flows.

• Market & Competitive Insights : Benchmark top competitors weekly to inform creative calendars and strategy.

• OKRs & Roadmaps : Define quarterly objectives and initiatives balancing innovation with flawless execution.

• Reporting & KPIs : Monitor and present metrics such as repurchase rate conversion and LTV/CAC highlighting risks blockers and opportunities.

• Execution Excellence : Ensure campaigns and projects are delivered on time at scale and with clear visibility for stakeholders.

• Culture of Testing : Foster a test-and-learn environment to unlock new growth opportunities.

• Experience :

  • 7+ years in retention marketing ideally in digital-first/e-commerce environments.

  • 5+ years in leadership roles managing cross-functional teams.

• Education : Bachelor’s in Business Marketing Engineering Analytics or related field.

• Skills & Attributes :

  • Proven ability to lead high-impact retention strategies.

  • Strong analytical mindset skilled at interpreting customer data to drive insights.

  • Exceptional communication and collaboration across functions.

  • Solid understanding of CRM lifecycle management and retention tactics.

  • Excellent organizational skills with ability to manage multiple priorities.

  • Attention to detail strong problem-solving and ability to balance big-picture strategy with execution.

  • Dynamic ambitious curious—always testing and exploring AI and new technologies.

• Leadership : Experienced in coaching empowering and holding teams accountable.

• Languages & Technical Skills :

  • Advanced English (mandatory); Spanish a plus.

  • Strong knowledge of analytics tools; SQL/Data Science a plus.

  • Nice to have: Basic familiarity with front-end tools tracking systems or working with engineers.