Revenue Marketing Analyst

Relay, a Raleigh-based tech startup, is looking to change the way we communicate. We’re on a mission that matters, and we're hiring for a Revenue Marketing Analyst who will thrive in a dynamic high-growth start-up environment. 

Frontline workers are the lifeblood of our economy, and we're building the cloud platform that makes them better, faster and safer than ever before. Our cloud solution offers a data driven approach to frontline work through real time communications, real time location information and powerful real time data and insights. Here at Relay, we've designed, built and launched an entirely new product category and we're disrupting the handheld radio industry. What is it? A simple, rugged, internet-enabled smart-device, and all the software that runs with it, for B2B clients and frontline workers across multiple industries and verticals. We've achieved proven product-market fit with a user experience that solves real-world customer pain and unlocks new capabilities. We are expanding our Marketing team to support this growth!

Please note this role is not eligible for employer-based immigration sponsorship now or in the future, and candidates must be in or willing to relocate to the Raleigh, NC market.

Job overview:

Relay's Revenue Marketing Analyst will play a crucial role in gathering, analyzing, and interpreting marketing, sales and customer data to provide actionable insights and recommendations for revenue growth strategy and performance improvements. This role requires a detail-oriented individual with strong analytical skills and the ability to synthesize data from various sources to support sales and marketing leadership in decision-making processes. The ideal candidate will have a consulting and/or consultative background, experience working with senior leadership, managing systems change, and thriving in a hyper-growth environment.

What you will do:

• Gather, analyze, and interpret marketing and sales data to provide actionable insights and recommendations for revenue growth strategy and performance improvements.
• Analyze top-of-the-funnel information as well as data from disparate systems as customers move through the quote-to-cash process.
• Develop and maintain revenue dashboards and reports to track key performance indicators (KPIs) and provide visibility to sales leadership, enabling better decision making through easier access to critical data sets.
• Conduct regular data audits to ensure data accuracy and integrity within various CRM systems.
• Synthesize workflows and data from various systems and CRMs to create comprehensive and cohesive data sets for analysis.
• Collaborate with the Revenue Operations team to implement processes and CRM systems changes to capture missing data or correct inaccuracies.
• Develop and utilize data visualization tools to present data insights in a clear and actionable manner.
• Collaborate with sales leadership to develop accurate sales forecasts and pipeline projections.
• Monitor and analyze pipeline health, conversion rates, and sales cycle length to identify trends and areas for improvement.
• Provide strategic consulting to senior leadership, leveraging data insights to drive business decisions and revenue growth strategies.
• Be part of the process of evolving systems change initiatives, ensuring successful implementation and adoption of new processes and tools.
• Navigate and contribute to a hyper-growth environment, adapting quickly to evolving business needs and priorities.
• Support sales and marketing leadership with other data-driven insights as needed.

What you will bring to this role:

• Bachelor's degree in Analytics, Business Administration, Sales, Marketing, or a related field.
• 3-5+ years of proven experience in business analytics, consulting, or a similar role within a SaaS or technology company.
• Proficiency in SQL.
• Strong analytical skills with the ability to collect, organize, analyze, and present data effectively.
• Proficiency in CRM systems (e.g., Zoho) and sales analytics tools.
• Excellent communication and collaboration skills to work effectively across cross-functional teams and with senior leadership.
• Detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong problem-solving abilities with a proactive and solution-oriented mindset.
• Experience with data visualization tools (e.g., Tableau, Power BI) to create clear and actionable reports.
• Demonstrated experience in managing systems change and driving process improvements.
• Understanding of marketing and sales methodologies, processes, and best practices.
• Familiarity with SaaS business models and the technology industry is a plus.
• Experience in a hyper-growth environment is highly desirable

About us: company, culture & perks:

We have a culture where we empower our Relayers to do the best work in their lives. We call this idea BWIML (pronounced bee wimmel = Best Work In My Life).

It's truly amazing what happy, engaged team members can achieve. Our ever evolving list of benefits means you'll be able to achieve work/life balance, stay healthy, perform impactful work, grow in your role, look after yourself/your family, and invest in your future. 

At Relay, we offer...

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Annual credit towards items that promote productivity and/or wellness. This includes smartphones, fitness trackers, gym/fitness memberships, workout equipment and more.
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role