Route To Consumer Sr Manager

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life.

Purpose of Role

To lead Diageo Mexico's RTC transformation, building a clear diagnosis and comprehensive roadmap of strategic interventions to redesign, strengthen and accelerate our On Trade, Off Trade and New Business channels - optimally improving the way we sell and market our products in Mexico to better serve our customers and consumers establishing a competitive advantage to win in TBA landscape.

Financial Accountability

Responsible for the strategic delivery of the full business top-line performance while also efficiency and margin expansion

Key Functional Responsibilities

• Build the 5-year RTC strategy for Diageo Mexico linked to a clear transformation roadmap that includes strategic interventions in the On Trade, Wholesale, Modern Trade and New Business Channels
• Day-to-day management and execution of the defined RTC interventions
• Full accountability of Diageo Mexico's RTC, responsible for key strategic decisions such as where and how we most effectively commercialize our portfolio
• Define and lead key pillars of the strategy to drive balanced performance and market share increase

Key Leadership Responsibilities

• Lead and mobilize the business, including cross-functional teams and external partners, to ensure a brilliant execution of the defined RTC interventions
• Engage and influence senior internal/external partners to ensure complete delivery of the RTC transformation roadmap
• Partner up with Channel Heads to deliver counsel and strategic support on the route-to-consumer agenda and critical interventions

Qualifications & Experience Required

• Degree in Business or Engineering
• Excellent written and verbal communication skills, advanced English (90%) and Microsoft Office
• Commercial and Strategy experience in CPG companies
• Solid Commercial skill - fully capable in Diageo Way of World Class Selling
• P&L and broader financial understanding
• Confirmed strategic, planning, analytical and negotiation skills
• Able to mobilise the business around a clear goal and engage key partners at all levels
• A driven self-starter, passionate about winning and implementing brilliantly
• Ability to prioritise and work in an exciting environment with a sense of urgency

Barriers to
Success in Role

• Lack of leadership and influential skills
• Not someone who sets high expectations for themselves & others
• Weak Marketing, Commercial, strategic thinking, planning and negotiation skills
• Unable to prioritize, handle uncertainty and frustration along the way
• Low drive, accountability, resilience, credibility, and edge

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.