Salesforce Marketing Cloud Development Lead

AccelOne is seeking a Salesforce Marketing Cloud Developer Lead with advanced English to work on an exciting, high-impact international project.

About Us

AccelOne provides custom software development and design services for a broad range of companies across the US and Latin America. We are built on core principles of transparency, communication, and accountability, and we aim to deliver exceptional solutions for our clients.

About Our Project

Our client is a leading US-based company specializing in innovative digital solutions across multiple sectors. They are expanding their global reach and are committed to delivering personalized, dynamic marketing experiences to their users. With a focus on data-driven decision-making, our client is leveraging the Salesforce Marketing Cloud platform to drive cutting-edge campaigns and improve customer engagement.

Role Summary

As a Salesforce Marketing Cloud Developer Lead, you will be responsible for the design, development, and execution of marketing automation solutions on the Salesforce Marketing Cloud platform. You will collaborate with cross-functional teams, including marketing, engineering, and product teams, to create and optimize personalized email, SMS, and push notification campaigns. This role demands technical expertise in Salesforce Marketing Cloud tools, as well as the ability to lead and mentor a team while ensuring the successful delivery of high-impact campaigns.

Responsibilities

• Lead the design, development, and execution of complex email, SMS, and push notification campaigns using Salesforce Marketing Cloud (SFMC) tools.
• Collaborate with marketing, engineering, and product teams to define campaign parameters and objectives, and translate them into actionable technical solutions.
• Design and implement automation, dynamic content, data-driven segmentation, and other sophisticated SFMC capabilities to deliver highly personalized customer experiences.
• Leverage AMPScript and JavaScript to create dynamic and personalized content, ensuring compatibility and compliance with email standards.
• Build and maintain complex journeys in Journey Builder, leveraging Data Extensions, Lists, and Salesforce Data to trigger actions and decisions within campaigns.
• Develop and optimize automation for file/data import, audience segmentation, and journey kick-offs using SQL, Automation Studio, and SFTP connectors.
• Troubleshoot and provide ongoing support for Salesforce Marketing Cloud production issues.
• Lead and mentor a team of developers, ensuring high-quality code and best practices are maintained throughout the development lifecycle.
• Continuously optimize and improve the customer experience based on data-driven insights and feedback.

Qualifications

Basic Requirements:

• 3+ years of experience working with Salesforce Marketing Cloud, including email, SMS, and push notifications.
• Expertise in AMPScript and JavaScript for creating dynamic content and personalizing customer communications.
• Proven experience with SFMC tools such as Journey Builder, Audience Builder, Automation Studio, and Dynamic Content Areas.
• Strong knowledge of data modeling and SQL, including the ability to create and maintain Data Extensions and leverage automation tools for data imports and transformations.
• Experience working in a fast-paced, agile environment with a collaborative approach to problem-solving and solution delivery.
• Strong communication skills in English, both written and verbal.

Preferred Requirements:

• Experience with Einstein integration and advanced AI features within Salesforce Marketing Cloud.
• Familiarity with mobile app push notification implementation (iOS/Android).
• A background in developing highly personalized customer journeys leveraging data-driven segmentation and automation.

What We Offer

• Remote Work: Enjoy flexibility and a competitive compensation package.
• Professional Growth: Access to career development opportunities, training, and certifications.
• Well-Being Benefits: Discounted English classes, gym memberships, mental health apps, and online therapy.
• Inclusive Environment: We foster a people-first culture where everyone can thrive professionally and personally.

At AccelOne, we value our team and prioritize a supportive, balanced work environment. Join us in delivering top-tier solutions to our clients while advancing your career in a rewarding setting.