Scotch Ambassador

What makes this a great opportunity?

This role designs and conducts educational & experiential engagements for trade and consumers alike. This role works with our Trade Engagement & Advocacy team and internal cross-functional partners to highlight the brands as the preeminent leaders in the category with a dynamic Next Generation portfolio. The Ambassador's ultimate priority is to curate experiences that inspire trade and consumers with our award-winning-luxury portfolio founded with a "Yatte Minahare" spirit & strengthened by years of family legacy

Role Responsibilities

• Responsibilities include but are not limited to the following:
• Be the face of the Scotch portfolio
• Planning and execution of trade education & events i.e., brand specific trainings, cocktail demonstrations, and categorical education for full portfolio and LTOs
• Curation of consumer events i.e., dinners, tastings, cocktail demonstrations etc.
• Participation in Spirit Festivals / Cocktail Conferences i.e., Tales of The Cocktail, BCB, etc.
• Execute launch events for LTOs and new releases in key markets
• Planning and execution of internal training for Suntory Global Spirits colleagues to ensure up-to-date education on brand history, LTO knowledge, brand messaging
• Encourage the use and execution of appropriate cocktail strategies for both trade and consumers
• Educate Distributor Partners through General Sales Meeting presentations
• Participate in weekly, monthly, quarterly, and annual Advocacy and on-premise meetings as scheduled
• Continue categorical learning through internal resources (MySU) and external resources
• Appropriately manage budgets allocated for travel, events, and market support
• Appropriately manage calendars
• Creativity is welcomed and encouraged; innovation is who we are.

Qualifications

• Ability to work nights and weekends when/if necessary
• >5 years Hospitality Experience or >2 years of Advocacy Experience
• Expert spirits knowledge
• Working vocabulary of classic drinks, contemporary cocktails & trends
• Existing Network of Trade Contacts within regional focus markets
• Natural storyteller & engaging presenter
• Collaborative team member
• Self-directed achiever
• Creative mindset
• Experience with Microsoft Office and supporting apps

Salary Range - The salary range for this role based in California is $85,000 to $95,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.

Nearest Major Market: Los Angeles