Scotch whisky brand ambassador

Job Purpose:

• As the "face" of brands in the field/social media sphere, identify, reach and positively engage with new & existing consumers/shoppers & Trade customers to build brand trust, increase share of mind and drive advocacy via championing the brands – ultimately contributing to drive sales.
• Support local Marketing teams in planning and executing key brand seminars and tasting events (online & offline) to showcase the brands to various bodies of audience.
• Support local sales teams to seed & grow the brands in the on-trade and build relationships with bartenders to drive their engagement for the brands (+ occasionally off-trade shoppers to experience the brands)
• Scope of Brands are PRJ Scotch Whisky portfolio (Chivas Regal, The Glenlivet, Aberlour, Royal Salute, Secret Speyside Collection)

Principal Responsibilities:

Brand Education

• Organize and conduct mentoring sessions for our Whisky portfolio with key On-Trade players (Bartenders and Hostess Club) and with Off-trade buyers/shoppers.
• Initiate & implement regular internal mentoring and tasting sessions for PRJ internal commercial & marketing teams to communicate the brands’ uniqueness vs competition.
• Keep developing & nurturing superior knowledge in Whisky to act as the internal reference & the “Japan counterpart” for the global marketing/heritage teams.

Brand Advocacy

• Plan, implement and host inspiring & engaging consumers events (both offline and online) throughout the year to drive advocacy for our brands.
• Develop new creative ideas & event concepts together with the local Brand team.
• Identify potential brand collaborations to enrich event content.
• Manage and initiate CRM activations with the support of the local Brand team.
• Nurture CRM members loyalty through their engagement on brand events / activities and act as “the face of the Brand” for our CRM members.
• Act as an online community manager by posting regular contents (stories, posts etc.) and interacting with our followers on SNS (Facebook, Instagram, Twitter) if the brand team requires.

Business Development

• Work closely with PRJ MOT sales team to develop new accounts and maintain regular, effective & engaging communications with key MOT outlets. Collect up-to-date information to optimize business opportunities.

Business Performance:

• Monitor activity performance and provide activity report on a monthly basis, including learnings.

------

Organization: 

Reporting to Marketing Manager (French/English/Japanese)

Education:

Bachelor level

Language:

Japanese at the level to deliver compelling brand seminar + handle Q&A sessions (N-1 level) / English business level. Native-level English skill is a plus.

Experience:

Bartending and/or cocktail making experience is a plus.

Key Competencies (hard):

Strong public speaking and story-telling capabilities, Entrepreneurship, maturity and ownership to network with people locally and establish him or herself as a person behind the brand, Relationship building, Whisky Knowledge, Planning & organization.

Key Competencies (soft):

A person with energy, charm, presence & impact with professionalism, Genuine power & drive for connecting and engaging with people, Determined & Passionate self-starter, Team player.

Job Posting End Date:

Target Hire Date:

2025-02-01

Target End Date: