Search Engine Marketing Manager

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. The Opportunity As the Search Engine Marketing (SEM) Manager, you will help drive growth for enterprise-level marketing channels by leading paid search and shopping programs. This opportunity is ideal for someone who excels at the intersection of data, strategy, and execution - where first-party data, financial accountability, and product feed excellence combine to create industry-leading performance. You will be empowered to influence large-scale budgets, build advanced data-driven frameworks, and be an important contributor shaping the digital marketing future for our business. You will report to the Director of Performance Marketing. This is a hybrid role based in West Chester, PA. Who We Are QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. • Why Join Our Team - Our SEM team is at the center of digital growth, managing some of the most critical and high-impact marketing programs for the business. We take on exciting challenges at scale - optimizing multi-million-dollar budgets, leveraging first-party data for advanced personalization, and pushing the boundaries. • Team Culture - We're a performance-driven, collaborative, and innovative team that loves solving big challenges together. We celebrate wins, dig into data to uncover new opportunities, and support professional development at every step. Think of us as equal parts analytical problem-solvers and creative marketers—a group that thrives by learning fast, testing boldly, and sharing knowledge to make everyone stronger. Your Impact • Manage large-scale SEM accounts with multi-million-dollar budgets across Google Ads, Microsoft Advertising, and other paid search platforms • Oversee financial planning for assigned accounts, ensuring efficient budget allocation, pacing, and delivery against revenue and Return on investment targets • Analyze on budget use, cost efficiency, and profitability at the campaign and portfolio level • Develop and improve SEM strategies applying first-party data integrations, customer segments, and bidding to lead sustained account growth • Implement rigorous performance management frameworks including goal setting, KPI tracking, attribution modeling, and Return on investment measurement • Partner with analytics, CRM, and finance teams to build revenue-driven optimization models that link SEM investment directly to outcomes • Lead regular business reviews with leadership and partners, presenting strategic insights, financial performance, and performance improvement plans • Ensure accurate campaign forecasting and reporting while identifying risks, inefficiencies, and opportunities for scaling • Manage a team of SEM specialists, instilling accountability for performance and financial stewardship • Lead product feed management at scale, ensuring product catalogs are accurate, clean, and optimized for Google Shopping, Microsoft Shopping, and other platforms What You Bring • Bachelor's degree in Marketing, Business, Finance, Data Science, or a related field • 5+ years of hands-on SEM experience, including management of large enterprise accounts and multi-million-dollar budgets • Expertise in financial planning, budget ownership, and Return on investment accountability • Experience using first-party data for segmentation, targeting, and optimization • Advanced proficiency with Google Ads, Microsoft Advertising, Adobe, and bid management platforms • Experience with CRM systems, CDPs, and financial performance dashboards • Google Ads and Microsoft Ads certifications strongly preferred Remote work is not permitted in NYC at this time. #LI-Hybrid or #LI-LC4 Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.