Search Marketing Specialist

Search Marketing Specialist at Ask Media Group, LLC:

Responsible for day-to-day operations of multiple keyword portfolios via common Search Engine Marketing (SEM) platforms, such as Google Ads. Duties include:

1. Identify opportunities for growth and optimization of marketing campaigns to successfully meet ROI, run-rate, and performance goals;
2. Monitor and report on daily SEM portfolio performance and deliver performance analysis utilizing a variety of data analysis tools;
3. Investigate and understand impact of marketing campaigns and SEM portfolios’ performance from systemic and seasonal factors on profit;
4. Improve the performance of marketing campaigns and SEM portfolios through testing and analysis of bidding strategies, ad creatives, and keywords groupings;
5. Develop and implement new strategies for SEM portfolio optimization and volume growth;
6. Present ideas, test results, and performance data to the entire team to share best practices of SEM portfolio management.

Minimum Requirements:  

A Master’s degree or foreign equivalent in Integrated Marketing, Data Analytics, or a related field plus 1 year of post-baccalaureate experience in a paid search marketing- or a market research analyst-related occupation. 

In the alternative, the employer will accept a Bachelor’s degree or foreign equivalent in Integrated Marketing, Data Analytics, or a related field followed by 2 years of post-baccalaureate experience in a paid search marketing- or a market research analyst-related occupation. 

Experience must include the following, which may have been gained concurrently:

• 1 year of experience conducting marketing analyses to identify trends, risks, and areas for improvement;
• 1 year of experience with pay-per-click advertising, Google Ads, and Microsoft Advertising;
• 1 year of experience making informed decisions through KPI analysis, reporting, and dashboards;
• 1 year of experience with A/B testing;
• 1 year of experience applying A/B testing findings to business problems;
• 1 year of experience with independently owning multiple high-stakes business deliverables;
• 1 year of experience with SQL, Excel, PowerPoint, Looker, Tableau, or similar dashboard software.

Job site: 1955 Broadway, Suite 350, Oakland, CA 94612. Full-time. Salary: $‎93,500 - $100,000.

JOB OPPORTUNITY QUALIFIES FOR EMPLOYEE INCENTIVE REFERRAL PROGRAM.

To apply, please mail cover letter and resume, referencing Req. #050560-090, to Human Resources, Ask Media Group, LLC, 1955 Broadway, Suite 350, Oakland, CA 94612.

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