Senior Account Executive - Red Thread PR

Company Description

Who is Brownstein Group?

Recognized by Ad Age as a ‘Small Agency of the Year,’ Brownstein Group is the longest-running independent advertising and public relations agency based in Philadelphia.

What we do…

Founded at the height of the Creative Revolution in 1964, Brownstein Group is a full-service agency with expertise across all disciplines, including: brand strategy, advertising, public relations, social media, and digital services. Brownstein Group specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads, and measurable impact for clients. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on brand longevity, and have worked with a range of companies including Humana, NJM Insurance, TruGreen, Inspira Healthcare, Giant Food Stores, ACI Worldwide, IKEA USA, Comcast Xfinity, DuPont™ Sorona®, and Saint-Gobain North America.

What we’re known for…

Brownstein is an Ad Age Small Agency of the Year ----> a PRNEWS Small Public Relations Firm of the Year finalist ----> and an inductee at Advertising Week’s Madison Avenue Walk of Fame. Ranked as an O’Dwyer’s Top 100 National PR Agency and one of Fortune Magazine’s Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, and dedicated to its clients and people.

Job Description

Salary Range: $65k-$75k

Red Thread PR is seeking a PR Senior Account Executive to join our growing team. We are looking for an independent, self-starter who excels at client service and has a passion for media relations, public affairs, writing and community relations – with a portfolio to prove it. This individual must have experience working closely with communications staff members, developing internal and external communications, and planning and executing integrated paid/owned/earned/shared programs.

The PR Senior Account Executive on this dedicated account team will be responsible for contributing to client relations; supporting the management of PR account team deliverables; supporting PR’s integration with the extended advertising team; strategic PR planning across multiple campaigns and their execution. The Senior Account Executive must be adept at identifying opportunities, solving challenges and mentoring junior staff and above all, must be a media relations expert. It requires collaborative work within both the PR department and integrated agency team at-large, strategic thinking and proven executional experience with paid, owned and earned media tactics.

Qualified candidates will demonstrate an ability to be a strategic account leader, successfully garner top-tier media coverage, execute well-written thought leadership materials and manage an integrated communications platform.

Role Responsibilities:

Client Stewardship

• Manage day-to-day responsibilities of 3-4 accounts
• Provide thoughtful, forward-thinking communications counsel to the client and account team
• Actively communicate with clients daily; proactively address opportunities and challenges
• Participate and lead client calls with team as well as independently and directly with client team
• Provide strategic input, analysis and feedback on client calls in addition to providing updates 
• Supervise junior staff’s quality of work
• Support internal account team to ensure understanding and expectations of client needs

Planning:

• Develop strategic plans that reflect the client’s goals and objectives and demonstrate modern tactics reflective of the brand
• Develop strategic messaging for internal and external stakeholders

Execution:

• Regularly audit clients’ existing internal and external communications platforms and content; provide strategic recommendations to optimize content and channels
• Partner with the client via regular calls and email communications to manage fast-moving projects and timelines
• Proactively search for story opportunities and proactively pitch and place stories in national, regional and trade media.
• Monitor media daily and identify topics of interest to the team and clients.
• Conduct media outreach against strategic plan, focusing on high value media targets; build and maintain personal network of meaningful media relationships.
• Brief clients on anticipated topics and themes of interviews and appearances and prepare interview briefing materials and talking points.
• Verify media lists prepared by junior staff. Review and edit media coverage summaries prepared by junior members.
• Create press materials including news releases, toolkits, media advisories, fact sheets, newsletters, byline articles, case studies, speeches that reflect the client’s brand and key messages.
• Coordinate award submissions and speaking opportunities.
• Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal comms, message development, speaking engagements, other outreach.
• Manage budget and timelines.
• Mentor junior staff; ensure that timelines and expectations are met and delivered.
• Manage reporting and merchandising of client work, communicate results to clients regularly.
• Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team.
• Stay current and gain proficiency on new software platforms that impact the practice of PR.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client’s industry. Master complex issues that impact client business and industry.

Qualifications

• 5 years of experience in public relations role – agency or inhouse/client-side PR experience
• An undergraduate degree in communications, public relations, journalism or similar major
• Demonstrated corporate communications expertise
• Demonstrated expertise across:
  • Media relations
  • Public affairs
  • Community relations
  • Internal and external communications
• Demonstrated media relations expertise featuring b-to-b and b-to-c clients
• Experience working with insurance, healthcare, and/or building trades
• Experience planning and executing PESO communications plans
• Experience working on an integrated agency team or association-related experience is a plus
• Experience collaborating closely with client team is a plus
• Proficiency in Microsoft Office suite and media monitoring tools such as MuckRack, Sprout, Brandwatch, Meltwater

Special Sauce We’re Looking For:

• A strategic communicator who can effectively communicate to any audience
• Insatiable curiosity about what drives consumer behavior
• Great interpersonal skills – relationship building
• Skillful writer who can write 200 words or 2,000 words on tough topics
• Fluent in maximizing on paid/owned/earned opportunities
• Obsessed with culture – current trends, and where culture is heading
• The ability to peel back the layers and go deep – critical thinking at its finest
• Creative writing and effective presentation skills with the ability to connect with the audience
• Influential communication skills across the board
• Excellent organizational and project management skills
• Team player and nurturer of healthy workplace culture
• A self-starter who has an entrepreneurial spirit, endless career ambition, and is resourceful
• All around positive attitude and person who thrives in fast action environment
• A range of previous work and experiences that demonstrate bold, brave, and brilliant thinking and execution
• Someone who loves media and public relations (REALLY loves it!)

Additional Information

Perks for your well being:

Brownstein offers the following benefits so you remain unstoppable:

• An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry
• A competitive salary
• Health benefits
• Wellness programs
• 401K program
• Remote Working
• Flex Days
• Summer Hours
• Unlimited PTO

Brownstein and Red Thread PR are committed to cultivating a culture of inclusion and authenticity.

The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein’s success as well.

Brownstein is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.

We’re always working on being more inclusive and there will always be more work to do, so please come and join us.