Senior Acquisition & Performance Marketing Manager

We’re looking for talented professionals anywhere in the United States to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work promote and enable a strong culture of performance and connectedness and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

<<>><<>><<>><<>><<>><<>><<>><<>><<>><<>>

JOB DESCRIPTION

Summary

We are looking for a Senior Acquisition & Performance Marketing Manager to lead and scale our digital acquisition efforts. This role is in service to increasing our account growth and ultimately revenue.  We are looking for an experienced B2C marketing leader who can leverage customers’ insights and data to create a growth marketing strategy and execute it. This role requires a strategic data-driven marketer with a proven track record of managing affiliate programs and other digital performance channels.  You will own the strategy execution and optimization of acquisition campaigns driving measurable growth and efficiency for Green Dot’s direct-to-consumer products. This role will report to the VP of the Direct-to-Consumer business unit.

Key Responsibilities

Affiliate Channel Strategy & Growth

• Lead Green Dot’s affiliate marketing channel with full accountability for partner management performance optimization and growth.

• Multi-Channel Leadership: Oversee other digital acquisition channels (as needed) such as paid social search influencer and emerging platforms.  Test and scale new channels including potential partnership.

Strategy & Planning

• Develop and execute acquisition strategies to hit growth targets balance efficiency (CAC/ROAS) with scale.

• Campaign Performance & Optimization

• Analyze performance data to improve conversion rates reduce CAC and maximize ROI. Lead creative testing and iterate based on insights.

Partner Relationship Management

• Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth.

• Budget Management

• Own and optimize channel budgets ensuring efficient allocation and ROI delivery.

• Reporting & Strategic Insights

  • Create and present performance dashboards channel forecasts and post-campaign analysis to senior leadership.

• Creative Collaboration

  • Work with Brand Marketing to test creative copy landing pages and seasonal promotions that drive engagement and results.

• Cross-Functional Collaboration

  • Partner with Compliance Legal Analytics Product and Brand teams to ensure seamless and compliant campaign execution.

Qualifications

• 7-10+ years of experience in digital acquisition marketing with  strong hands-on experience managing affiliate channels.

• Demonstrated success managing multiple performance channels (e.g. affiliate paid social SEM display influencer etc.)

• Proficiency with affiliate platforms (e.g. Impact CJ Cake).

• Deep understanding of performance metrics: CPA LTV ROAS CTR etc.

• Strong analytical skills with proficiency in marketing analytics platforms attribution tools and Excel.

• Proven ability to balance strategic planning and tactical execution in a fast-paced high growth environment.

• Excellent communication negotiation and project management skills.

• Previous experience in software SAAS or Fintech is ideal.

• Bachelor’s degree in Marketing Business or a related field.

POSITION TYPE

Regular

PAY RANGE

The targeted base salary for this position is $118400 to $177600 per year. The final compensation will be determined by a number of factors such as qualifications expertise and the candidate’s geographical location.

<<>><<>><<>><<>><<>><<>><<>><<>><<>><<>>

We’re Here to Support You—Accommodations Upon Request

Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.

Work Authorization Requirement At Green Dot Corporation we value diversity and strive for fair and inclusive hiring practices. However we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment without the need for current or future sponsorship.