Senior Analyst, Brand Marketing

Senior Analyst, Brand Marketing

At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As the world reopens and consumers begin to travel once again, we have an opportunity to reignite our brand superiority and architect the next phase of growth.

We rigorously use data to understand the business and drive decisions. Reporting to the SVP of Strategy & Brand Marketing, this role is essential as we reintroduce the brand to consumers. You will work across the Strategy & Brand Marketing team to advance our existing approach to measuring integrated marketing performance, harnessing diverse datasets to help identify opportunities, set strategy, design measurement frameworks and translate outcomes into meaningful results.

Why this job's a big deal:

We are seeking a motivated, data-obsessed team member to fortify our brand and go-to-market strategies with sound, ROI-based business cases and measurement approaches for one of the most iconic brands in marketing history.

In this role you will get to:

• Define frameworks to mature our existing measurement approaches to measuring a range of strategic efforts aimed at driving brand awareness and consideration (including audience/target definition, TV/Video, OOH, Audio, Social, Influencer, PR and more)
• Creatively leverage internal and external data sources for deeper insight into the impact of brand outcomes on direct business performance
• Help craft data-informed business cases and test and learn approaches for new brand opportunities, including prioritization of highest-opportunity initiatives (new channels, platforms, partners, investment)
• Develop best practices and analyze data to forecast and measure performance of brand marketing efforts, alongside core KPIs that align with the broader business
• Partner with internal colleagues (performance marketing, product, etc.) to support a full-picture view of the contribution of brand activity across the business
• Analyze business and seasonal trends to identify opportunities for always-on and/or pulse marketing moments to drive incremental impact
• Be able to surface, distill and articulate data into a clear story for internal stakeholders
• Extract actionable insights, where available, to support cases for new products, improved customer experience, geographic opportunities and more
• Immerse into Priceline's data and performance marketing environment for mastery of relevant inputs into marketing strategy

Who you are:

• Have 5+ years of marketing measurement or consulting experience in an analytical role
• Strategic mindset coupled with data fluency and attention to detail
• Strong problem-solving skills, ability to structure problems into an analytical plan
• Ability to consume complex data and research and connect disparate data points
• Excellent communication/analytical storytelling ability to translate data into insights and recommendations
• Track record of using data and insights to drive change and implement new initiatives
• Understanding of the cross-channel and cross-platform marketing and media landscape
• Understanding of brand and marketing performance measurement, latest tools and best practices
• Ability to build relationships across internal teams and external partners
• Entrepreneurial spirit, self-starter with ability to work independently
• Experience working with creative and media agencies
• Mastery of Excel; strong experience working with data tables and obtaining data through SQL or similar. Experience with R, Python, or similar, and Tableau is a plus
• Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization
• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. It's therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance

#LI-Hybrid-MH1

Who we are:

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, fueled by our passion to help everyone experience the moments that matter most in their lives. Whether it's a dream vacation, your cousin's graduation, or your best friend's wedding - we make travel affordable and accessible to our customers.

Our culture is unique and inspiring (that's what our employees tell us). We're a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized.

We're on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.

If you want to be part of something truly special, check us out!

Flexible work at Priceline

When we return to the office we will be in a fully flex mode, meaning you decide when to come to the office when it makes sense for you to do so - no minimum number of days in the office. Until then we are all working from home and will return to our flex mode when it is safe to do so.

Diversity and Inclusion are a Big Deal!

To be the best travel dealmakers in the world, it's important we have a workforce that reflects the diverse customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and values-driven passion to work.

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We'd love you to join us and add to our rich mix!

Applying for this position

We're excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.

External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.

If you are applying for a role in Connecticut or are a resident of Connecticut, you may obtain more insight on the recruiting range for this position, please submit an application and email your request to [email protected].