Senior Analyst, Campaign Analytics

Job Title
Senior Analyst, Campaign Analytics
Job Description
A Senior Analyst on the Campaign Analytics team will have the core responsibilities of data analytics &
storytelling, focused on but not limited to in-flight & post-sale digital campaign data. These data stories often are
woven by analyzing raw reporting into insights + recommendations, within the context of driving revenue
retention and growth. A strong Senior Analyst can leverage ad performance, measurement studies, and general
market data sources across all phases of a campaign's lifecycle to convey effective, actionable learnings.
Being able to manipulate raw data in Excel or other data visualization tools to discover insights & apply
recommendations is a critical skill of this role, but just as important is the ability to present these findings in
clear, digestible formats to both internal sales teams & external clients.
This position sits within a centralized function but will be supporting the digital business through a verticalized
approach - acting as subject matter expert for one of Dotdash Meredith's sales verticals (ex. Retail,
Home/CPG, Beauty, etc). This will allow the candidate to work collaboratively across a matrixed organization,
acting as a strategic consult by applying their knowledge of digital media analytics. They will be an advocate of
the learnings generated by this team for internal & external audiences.
Responsibilities:

• Act as a senior analyst across one of Dotdash Meredith's key sales verticals (e.g. Beauty & Style, Retail, etc.) focusing on post-campaign performance data, for the purpose of supporting advertiser retention. Support our strategic and joint business partnership accounts by generating pre, mid, and post-campaign data analysis and insights. This includes, but is not limited to, providing strategic recommendations and custom solutions for reporting & insights, campaign performance optimizations, and post-campaign analytics and insights.
• Be subject matter expert within a designated Dotdash Meredith sales vertical, demonstrating our expertise via holistic vertical analyses and insights presented in the form of collateral materials to aid in pre-sales and client retention. Leverage this aggregated data to also develop Dotdash Meredith performance benchmarks for the assigned sales vertical.
• Demonstrate thought leadership and expertise through presentations to educate both internal and external stakeholders on the impact Dotdash Meredith's digital advertising solutions have for advertisers.

Requirements:

• Bachelor's degree or equivalent training in a related field is preferred.
• Minimum 2+ years' experience in digital media analytics or a similar analytics-based role within digital advertising, media, marketing, or ad tech.
• Excellent analytical skills - especially expertise in Excel
• Passion for storytelling through data - Expertise in PowerPoint presentations
• Understanding of mechanisms through which data is collected and shared
• Experience using data visualization tools such as Looker, Tableau, Sisense, etc.
• Ability to understand business data needs and translating into reporting requirements
• Attention to detail
• Experience working with third-party ad-server or platform data (e.g. Google Ads Manager, DCM, Google Analytics, DoubleVerify, Sizmek, etc.) is a plus
• Experience working with ad effectiveness research solutions (Nielsen, Dynata, Millward Brown, etc.) is a plus
• Working knowledge of SQL is a plus

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $73000 - $83000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#